| In the era of rich media technology and information,China is a big agricultural country,and the countryside is the foundation of China’s splendid civilization.The media technology represented by mobile network video live broadcast has important value and significance for the development and revitalization of the countryside.Although criticism has been constantly emerging,human modernity is still the biggest practical problem facing China’s rural society.In the context of the special development of rural history and geography,"modernity" presents a more complex and rich situation in Chinese rural areas.To sum up,the author believes that relying on the prosperous mobile network video live broadcast in the background of the Internet era,as a new media technology,it has rapidly penetrated into the countryside and has become a key variable in rural development.This research focuses on the concept of "human modernity" in mediated rural society,takes the development of media technology into consideration as the driving force and the dimension of spiritual culture affecting human modernity,and tries to describe the power and mechanism of mediated rural society from the individual level..In the context of social mediation in rural areas,Huangnishao Village,Chujiao Township,Qiubei County,Yunnan Province and Shifosi Village,Baojia Township,Yuexi County,Anhui Province were selected as research sites,and the research was conducted around the digital platform of Ant Group’s agricultural industry.Study how villagers use mobile web video live broadcast to express themselves and present their life,study the relationship between media technology represented by mobile web video live broadcast and human modernity,and see the impact of live broadcast,a new type of media,on rural and regional society.The study found that the villagers,as the main body in the village,through the development and application of the media technology of mobile network video live broadcast in three dimensions of human modernity: subjectivity and self-consciousness awakening,rationalization and contractualization,and thinking consciousness.Totalization and historicization have developed and progressed,but in the process of the development of villagers’ modernity,there are hidden dangers such as media invasion and post-modernity in the three aspects of practice subject,social relationship and communication mechanism.Finally,the realization of the modernity of contemporary Chinese villages and the people of the villagers requires addressing the individual needs of villagers and the difference in media literacy,constructing real social relationships,and managing the communication mechanism at the bottom of the village,in order to contribute to the sustainable and healthy development and future of rural areas.The revitalization provides new perspectives and ideas. |
