Appropriation And "poach"

In 2020,the spread of a dream of Red Mansions has withstood the severe test of the COVID-19,and its position and influence in various communication and exchange platforms are growing steadily;Moreover,the academic circles and the public of a dream of Red Mansions have made full use of a variety of new media and technical means,and are particularly active in the new media of remote communication and interaction.Among them,short video communication and trading platforms such as "Tiktok" and "Kwai" are mentioned.Thus,the spread of a dream of Red Mansions on the short video platform is very popular.According to the special research report on China’s short video header market competition from 2020 to 2021 by iimedia Research(AI media consulting),Tiktok and Kwai are currently the leading platforms in the short video industry,among which Tiktok has become the short video platform with the largest number of users.In the ranking of short video platforms most frequently used by the surveyed users,Tiktok ranked first with 45.2%.It can be seen that the Tiktok short video application has successfully captured the favor of users.In order to facilitate the study of the phenomenon of the movie and TV transmission on the short video platform of the dream of Red Mansions,the author collected all the short videos of the dream of Red Mansions on the shaking platform,and the tiktok as of February 14,2022.A total of 140 were taken as the research objects.From the three aspects of text "poaching",misappropriation and juxtaposition,this paper deeply expounds the relationship between the short video text and the original text from the aspects of sound,image and the relationship between sound and image,so as to find the reason and significance of the rapid spread of a dream of Red Mansions on the short video platform.This article will not discuss the copyright issues at the operational level,but from the perspective of open sharing and participatory culture,to study the reasons for the successful dissemination of a dream of Red Mansions on the short video platform.The author collected all the short videos of a dream of Red Mansions on the Tiktok platform as of February 14,2022,with a total of 140 as the research object,and analyzed the characteristics of its dissemination text by combining specific cases The skills of spreading the text and the cultural creativity brought by its spread.From the two aspects of text misappropriation and "poaching",this paper deeply expounds the relationship between the short video text and the original text from the aspects of sound,image and the relationship between sound and image,so as to find out the reasons for the rapid spread of a dream of Red Mansions on the short video platform and the cultural significance behind it.Through research and analysis,the author finds that the text of the short video of a dream of Red Mansions is the second creation of the short video creators who actively absorb the film and television text of a dream of Red Mansions for their own use.Fans actively participate in and spontaneously create,firmly grasp the autonomy,express their understanding and understanding of the original text in the form of short video,and take their creation as a part of communication with the society,Actively participate in and build the film and television communication of a dream of Red Mansions,so that more people can pay attention to the film and television works of a dream of Red Mansions through short videos and participate in cultural exchanges.The author believes that the spread of the short video of a dream of Red Mansions has affected more people’s attention.Taking the second spread of the film and television drama of a dream of Red Mansions as a sample,this paper analyzes the reasons for its impact on people’s attention from the perspective of text transmission,studies its basic production logic,and what kind of communication effect its content has produced.The author believes that the dissemination of long and short videos of a dream of Red Mansions has gone from one success to another,so the long and short videos should develop together,which is more conducive to the dissemination of film and television works.At the same time,the author advocates that the creation of film and television short video works should be re created with the permission of the original work.