Based On The Social Platform "Dream Of Red Mansions" Film And Television Text Creation And Meaning Production Research

As one of the most dynamic forms of text creation in the current media environment,secondary creation is no longer a new vocabulary in academic research.However,with the popularity of the mobile Internet and the rise of subcultural platforms,under the cultural ecology of "pan-entertainment",secondary creation has once again burst out new communication power through new text forms in the online community.With the blessing of the online community,the production and dissemination process of secondary creation has added a layer of ritual color on the basis of individuality and spontaneity,and the text of secondary creation has more symbolic interactive value,so it has become a topic that cannot be ignored in the current research on online platform culture.On the basis of summarizing and sorting out the concept of secondary creation,this paper studies the new form of secondary creation of "Dream of Red Mansions" in the social media environment.This paper defines the basic concept of the text "Dream of Red Mansions" into Chinese,and discusses the production mode and meaning production path of the text of "Dream of Red Mansions" on this basis,as well as the community structure behind it.From a theoretical point of view,propagation semiotic theories such as Pierce semiotics and symbolic aggregation theory are the main theoretical tools used in this study.The two are used to study the text production and meaning production process analysis of "Dream of Red Mansions".This paper uses the online ethnographic method,collects 296 experience samples from relevant communities and analyzes discourse,and finds that the text of "Dream of Red Mansions" translated from Chinese to Chinese is a secondary creative text spontaneously produced by Internet users and the interactive text attached to it is"annotated creation" with "Dream of Red Mansions" as the theme,created with the87 th version of "Dream of Red Mansions" TV series fragments as the creation content,and the so-called "Chinese-to-Chinese" derivative content production as the form of expression,which is spontaneously produced by network users and forms a meaning movement,and the interactive text attached therein Open content" and "cultural group self-expression" and other characteristics.Finally,this paper analyzes the movement process of text symbols in the community from the perspective of community,and the influence of interaction within the community on text movement.In this part,this paper proposes that the internal order of the "Dream of Red Mansions" community of Bilibili presents the characteristics of stratification,and is expressed in the process of text symbol propagation,and the community structure affects the movement of text symbols and has the potential energy attribute of knowledge mining.