Research And Practice On Shandong Provincial Library Cultural And Creative Design Under The Deconstruction And Reconstruction Of Regional Culture

The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China made arrangements for cultural construction during the "14th Five-Year Plan"period,and clearly put forward the long-term goal of building a cultural power by 2035.The meeting pointed out that it is necessary to improve the country’s cultural soft power,promote people’s cultural needs and enhance people’s spiritual strength.unified.As a full-time cultural institution,the library plays a role in inheriting and developing the excellent culture of the Chinese nation.Its participation in cultural development is a major measure to promote the transformation and upgrading of my country’s cultural industry.The development of library cultural and creative products can not only improve readers’ sense of identity,but also enable libraries to give full play to their social functions and promote the inheritance and development of excellent culture.The subject takes the cultural and creative products of the Shandong Provincial Library as the research object,and proposes the design ideas of the cultural and creative products of the Shandong Provincial Library under the deconstruction and reconstruction of regional culture through field inspection,literature research,user research and other methods,and carries out product design practice.The subject first briefly introduces the Shandong Provincial Library,systematically analyzes the development status of the cultural and creative industry in the Shandong Provincial Library,summarizes the deficiencies in the development of cultural and creative products,and proposes corresponding design strategies;Cultural relics units,historic sites,and combined with network data,to obtain complete Shandong regional cultural materials.Using factor analysis to define and select the evaluation factors of regional culture,taking the evaluation factors as the standard,combined with the questionnaire survey to screen out the cultural materials with the most regional characteristics of Shandong.Deconstruction and reconstruction of the filtered cultural materials,fully excavate the shape and connotation of the cultural materials and transform them into design elements;finally,use qualitative research and quantitative research methods to conduct research on target users and establish a persona model.Use requirements and convert them into design opportunities to design the cultural and creative products of Shandong Provincial Library.Using the theory of deconstruction and reconstruction,this topic deconstructs and reconstructs the form and connotation of Shandong regional culture,and applies it to the design practice of cultural and creative products in Shandong library,so as to expand the application field of the theory of deconstruction and reconstruction.The method has opened up a way of inheriting regional culture,innovated the development method of cultural and creative products of Shandong Provincial Library,played a reference role in the development of cultural and creative products in other fields,and helped to enhance the competitiveness of cultural and entrepreneurial enterprises in Shandong Province.Promote the development of cultural and entrepreneurial industries in Shandong Province.