Research Of The‘Seafood Map'as Example For Cultural And Creative Product Of Museum

The duty of the museum is not only to collect and preserve cultural relics,but also to propagate and utilize the civilization of the cultural relics,and to pass on the national culture.The cultural and creative products are one of the ways to achieve this.The research and development of the cultural and creative products of the museum is centered on the dissemination of traditional culture.The traditional approach to the life of ordinary people is a goal that requires more contact with people's lives.It is highly practical and interesting.There are many types and ways of cultural and creative product R&D.Based on the long-term accumulation of knowledge in cute culture,this paper explores the development of cultural and creative development from the perspective of lovely culture.The paper uses the Former Imperial Palace's " Seafood map" as a prototype to excavate the lovely cultural elements of the Seafood map.From the "story of stories" and the "visual image" as clues,the interesting biological habits,the interestingness of the ancient people's one-sided understanding of the biological sciences,and the sea are sorted out.What are the true and what is wrong in the modeling of the seafood map as a point of lovely cultural values,IP construction and design practices are carried out.The thesis uses the cute culture of " Seafood map" as the guiding idea for creative design.The research provides theoretical and practical methods that can be used for the development of museum cultural and creative products,the innovation and re-creation of museum cultural value.