Research On The Interactive Mode Of Algorithm Recommendation In The Media Contact Of Town Youth Group-Based On Affordances

The number of small town youth groups has been growing rapidly in recent years.With the planning of the goal and task of "promoting regional coordination and new urbanization" during the 14 th Five Year Plan period,urban development and rural construction have become the common concern of the society.With the rise of mobile Internet and algorithm recommendation mechanism,small town youth living in the gap of urban-rural dual system have become an important sample for in-depth understanding of urbanrural changes,As a unique cultural symbol,it has gradually entered the attention of researchers.Algorithms and algorithm culture enter their lives with a strong posture,and their cognition and control of algorithm recommendation mechanism,whether there is interaction in the process of contact,and in what aspects,are also related to their ability to use Internet resources,affect their way of life and value identity,and show the grass-roots cultural construction of small town society.This study adopts the mixed research method,combines qualitative research with quantitative analysis,takes the availability theory as the starting point,and takes Luliang City,Shanxi Province as the overall research scope.Firstly,the in-depth interview method is used,Twenty four people in this area,aged between 18 and 35,with a bachelor’s degree or below,who have long lived in Lishi District,Luliang City,Shanxi Province and have a short experience of migrant work or study,but still live in this town,were interviewed for 15-30 minutes respectively,transcribed into written materials and imported into nvivo12 software,Through three-level coding,the core category is extracted from bottom to top as "functional attribute,intermediary experience,emotional feedback,algorithm personification,group attribution and self attribution",and the basic appearance of algorithm availability is outlined at the same time.After that,this study expanded the survey scope from district to city,designed the questionnaire with the six core categories as dimensions,recovered 328 valid questionnaires,and analyzed the correlation with the degree of interaction with "whether there is long-term migrant work experience" as a variable,and finally came to the "interactive model between small town youth and algorithm recommendation in media contact".The research shows that young people in small towns lack basic understanding of the meaning and operation mechanism of algorithm recommendation,but algorithm recommendation has been deeply embedded in their daily media contact,and young people in small towns have also interacted with them to varying degrees.First of all,functional attributes and intermediary experience constitute the most basic availability of algorithm recommendation.Functional attributes provide the material basis for interaction through principles,interfaces and functions,and intermediary experience becomes the communication channel of algorithm availability.However,young people in small towns are not completely coerced by the algorithm.They generate emotional feedback and anthropomorphic imagination based on the functional attributes and intermediary experience provided by the algorithm,In order to bridge the gap between their own cognition and the algorithm,debug their own use behavior,and complete the personalized construction of the algorithm.In the process of interaction,small town youth groups are often accompanied by curiosity and distrust of the Internet,constantly self deprecating self attribution and group differentiation with intergenerational differences,which have a certain impact on their daily life.The above findings can reveal the interaction mode between small town youth and algorithm recommendation in media contact,enrich the research of availability theory in the context of communication,and provide more scientific and reasonable research support for the communication practice of grass-roots organizations paying attention to youth and county-level financial media centers,so as to improve the media literacy of small town youth and promote the sinking and sharing of Internet resources.