Research On Domestic Drama

Week radio drama appeared in recent years a new type of drama in mainland China, in the TV market showed a single spark can start a prairie fire of vigorous posture, and its success is no accident, this paper domestic Week radio drama as the research object, using Case analysis and other research methods to explore the reasons for their hit and future trends.Firstly, from the week of broadcast drama background, definition, classification, and other aspects of the development process for weeks broadcast drama to make a comprehensive analysis and overview. Secondly, from a content analysis of aspects week radio drama, narrative themes and plot-based, explain weeks broadcast drama distinctive narrative strategy. Next, the week of broadcast drama media marketing methods for analysis, by contrast with the daytime drama, highlighting the week radio drama in marketing has unique advantages. Finally, from the perspective of consumer culture analysis Week radio drama era characterized by consumerism cultural influence. Through the above four aspects to explore, reveal opportunities and challenges in China Week radio drama facing the development, attempt to provide a useful reference for theoretical studies and future weeks of radio drama creation.