Domestic News Weekly Consumer Culture Horizon Of The Study

China has entered a "consumer society" Baudrillard, our modern consumer culture emerged, the mass media play a very important role in this evolution. Media through a variety of ways such as advertising, text, convey consumer information, consumer attitudes and lifestyles, as well as to guide, stimulate and create a new consumer culture. Journal-"New Weekly", one of the most representative and influence public opinion in the market of Chinese Journal News class, for example, by the content of their ads and text analysis presents the the news journals consumer tendencies reveal this journals through dissemination of content and form to pass consumer culture, or even creating a new consumer culture. On this basis, put forward ideas and suggestions for the development of the news magazine category.Papers divided into three parts:the first describes the complex relationship between consumer culture and the media, followed by interpretation of the "New Weekly" consumer culture characteristics of its news value orientation variation Finally, the development of domestic news magazine category suggestions and proposition.Which interpretation the characteristics of the consumer culture of the "New Weekly" is the subject of the article discusses respectively, from the following three aspects:thematic planning, including topic manufacturing, fashion vision, agenda setting; narrative character, including the cover design, Columns use of pictures, writing style; market positioning, including audience targeting, high-end advertising, special events. This section also discusses the "New Weekly" embodies the theory of consumer culture.Specific chapters are as follows:the first chapter, the author of the research questions the origin and significance of research, innovation and lack of Newsweek Research brief overview. The second chapter describes how to influence each other and seek the development of consumer culture between the rise of China, and the consumer culture and media. The third chapter,"New Weekly" consumer culture characteristics specific analysis, the use of text analysis and data analysis methods. The fourth chapter, on the basis of Chapter discusses "New Weekly" reflects the consumer culture theory, sociology content related to the reputation economy, the middle class. Chapter V, the proposed in news value oriented thinking and Newsweek in the sight of consumer culture development proposals.