| With the popularization of mobile terminals,and the size of the domestic live-streaming industry has expanded rapidly,the live video-streaming platforms have continuously lowered the entry threshold through technological innovation.Nevertheless,with the expansion of the main body of communication and the continuous improvement of creative enthusiasm,the original system of discourse power in the media field has gradually disintegrated,and a multi-polarized public opinion pattern has been formed.In the face of the increasingly entertaining and emotional atmosphere of public opinion,radio and television media are obliged to do a good job in propaganda and ideological work in the new era by improving the level of communication power.As a special symbol of the radio and television media,the host of the program is the export and core of the discourse power of the radio and television media.It enhances the communication power of the host and establishes a model of communication in the era of "all-people live broadcast".It also corrects the communication chaos in the fields of live broadcast and short video.It is more conducive to improving the level of radio and television communication and creating a positive public opinion environment.This research focused on the communication power of the show host,and analyzed what extent the field where the show host is located has been reconstructed in the era of "all-people live broadcast".Then,it discussed how the show host adjust in the reconstructed field,which provided a basic reference for optimizing program hosting and dissemination.The research was mainly divided into three parts.Theoretical analysis and case analysis were carried out on the communication power of the program host in the era of "all-people live broadcast",and the specific countermeasures were put forward based on this.Theoretical analysis mainly analyzed the contextual field related to the presenters in the era of "all-people live broadcast" through the perspective of radio and television context,which could help to understand the dilemma of the presenter’s ability to improve communication.The case analysis was a discourse analysis of the style of typical language communication in the era of "Live for All".It explored the necessity and feasibility of improving the communication power of the host in the "Live for All" era.Finally,combined with the communication examples of excellent program hosts,a strategy for improving the communication power of program hosts in the era of "all-people live broadcast" was put forward.This research has shown that the language communication of the host of the "all-people live " era still has the advantages of information value,aesthetic value and cultural value.There is,however,the new contextual field has created new requirements in terms of content,platform,role and so on.Hosts can improve their communication power by adjusting their communication strategies,using communication methods that more affectionate and highlight cultural value. |
