Research On The Language Strategy Of The Host Of "one Square Meter" New Media Live Program Of "reader"

At present,the speed of media integration is accelerating.In order to meet the requirements of the times,traditional TV media rely on the Internet,smart phones and other emerging media forms to continuously integrate and innovate,develop their strengths and avoid their weaknesses in the highly competitive media environment,and explore their own road of adaptive development.Although new media live programs are still in the early stage of development,they have highlighted strong vitality in China,and live activities with different themes are increasing day by day.Not only that,people are more and more used to receiving this program form that can participate in real time and interact synchronously."One square meter" is a derivative program of the 72 hour slow live broadcast of "one square meter reading the hearts of the world" in the third season of "reader".From recording and broadcasting to live broadcasting,from inside to outside,from one-to-one interview to multi person interaction...The program has realized multi-directional architecture upgrading and tried to create a new kind of new media program.The stories full of fireworks come into the public’s view,and the emotion and connotation contained therein are like a light illuminating people’s hearts and setting up a spiritual banner for the society.Starting from the perspective of the host’s language characteristics,this paper studies the host’s discourse application by taking the new media live broadcast pilot program "one square meter" of the third season of "reader" of the general station as an example,hoping to provide some reference significance and reference value for the language creation of TV program hosts under the background of new media.The author selects the corpus of the three programs of "one square meter" as the research object,takes the conventional program of "reader" as the comparative analysis object,carries out the discourse analysis of the host of the live broadcast program of new media from the corpus text,compares the advantages and disadvantages of the voice transformation of the host,and puts forward the promotion path of language strategy.Firstly,starting from the background of the times,construct the underlying cognition,fully understand the current media environment,and comprehensively analyze the rise motivation of the current new media live programs.Only by being familiar with the background of the formation of the program and combining with the specific program form,can we further analyze the overview of the current situation and its characteristics,in order to study the discourse application of the host and obtain a macro vision.Secondly,focus on the specific research object.The dual space presented by cross screen linkage promotes the transformation of the host’s role.On the one hand,the host observes the communication language of the space.While listening to the reading as a bystander,the host talks with the guests as an observer,and creates a new situation of communication between the two sides with the "pull home" interaction.On the other hand,the reading space is a special scene for the host’s emotional discourse expression.The host Dong Qing talks face-to-face with offline guests in the Beijing reading Pavilion,forming a more private field than the observation space.In addition,compared with the language use of hosts in traditional TV programs,it is found that the live broadcast activities form a closed loop through new media technology,and many unique interactive skills and expressions in the context of the Internet have been produced in communication.Finally,cut into the actual implementation of the research proposition,that is,the voice change trend and problem reflection of the host in the new media era,such as the lack of oral generation ability in the dynamic context,the frequent use of idioms,the lack of richness and variability of words and so on,which urgently need to arouse the thinking of the current media workers.Combined with the audio language expression skills of TV program hosts,this paper also summarizes the promotion path of host language strategy in the context of new media,in order to make such TV programs closer to the context of the times and never forget to polish and think about the host language in the increasingly fierce media market competition.