Research On The Propagation Of Knowledge WEB Celebrity Ritual In The Era Of "Live Broadcast +"

The rapid development of the Internet has led to the rise of "webcast".2016 is called the first year of webcast.The variety of live broadcast content has produced a large number of Internet celebrities,which has led to the development of Internet red economy.Is paid to knowledge concentrated outbreak in 2017 year,flood free information network has already cannot satisfy the needs of users,content,depth,and can satisfy the spiritual needs of knowledge has been more and more people.The content platform has launched.the knowledge paying course,and it has also brought fire to the batch of intellectuals,and the knowledge network has become a new favorite in the era of Internet red economy relying on professional production content.In 2018,set off a wave knowledge competition,from sicong tweeting rearranged the header assembly to the watermelon video "million hero" cause sensation,correct knowledge became the live platform preempt the flow of fresh air,the importance of knowledge causes the attention of the user,once live webcast and the combination of knowledge network red live will become the new trend of development.Web celebrity there is a new model of development in the era of live,knowledge-based web celebrity has become the new direction of the development of the web celebrity,in this field not only has the grassroots web celebrity to develop the knowledge,also have intellectuals under the help of content platform into Internet sensation,and some stars to the audience through the network has the ability to display their talents and knowledge into a web celebrity and so on.These celebrities who disseminate knowledge,skills,ideas and other content on the Internet with influence can be called knowledge web celebrity.Stemmed from the network at present knowledge red on live on this form is not only with the aid of content platform,platform,by selling course knowledge network red,audience tripartite win-win model,the author thinks that it is necessary to pay content platform and knowledge phenomenon to understand,only understanding the red background of the knowledge network,transmission mechanism and profit channel can better study the development law of population and the characteristics of the transmission.We all know that red is the rise of the knowledge network are so fast due to the huge benefits,pay for part of the knowledge network red to see the knowledge field of great potential and knowledge paid market good prospects,so the group after group of experts and scholars,star's preemption in paid market knowledge,and want to find a place in the field of content.Especially when live mess after emerging,development way on the future of network red,some words about how to keep network mess became the research hot spot,but these development Suggestions about red and live explicitly pointed out that the future network development must go on the road the content of the red,the UGC turn PGC,also is to make the network red red shift to the knowledge network.In order to further understand the knowledge network red and knowledge network characteristics of the spread of this group,the concept of ritual theory,this paper,the development of network red status and live + red development trend in the era of network,communication scholars in the United States James Carey spread"ceremony" as the theoretical basis,from the point of view,such as symbolic ceremony of rendering and interactive exploration ceremony view in red in the process of the spread of the knowledge network.In addition,detailed analysis was made on the ritual expression of knowledge web celebrity in the process of transmission,and in-depth studies were made from the content,form and process of transmission.Finally,on the basis of the research,some solutions to the existing problems of knowledge network red are put forward,and the prospect of the development of knowledge network red is given.