| During 2021,Henan Satellite TV will use the festival-themed party to go out of the cultural circle,broaden the path of cultural communication,and successfully combine traditional Chinese culture and modern communication technology in the party,so that those who sleep in people’s memory are far away from modern life.The far-reaching traditional cultural content is displayed in front of the public in a new image and way,which plays an important role in enhancing the cultural confidence of the Chinese people and awakening the cultural memory of the Chinese people.This paper studies the main programs of Henan Satellite TV’s series of theme evenings especially,explores the value and creative strategy of cultural communication in Henan Province,and analyzes the cultural elements presented in the theme evenings through literature analysis and content analysis.First,the concept and connotation of culture and cultural communication are expounded.Secondly,analyzing the status quo of cultural communication carried out by Henan Satellite TV is conducive to the use of background analysis in the creation of the thesis to better conduct research on the program content of the theme evening.Thirdly,through the analysis of the communication strategy of Henan Satellite TV’s festival theme party,it will provide experience and innovative ideas for my country to carry out cultural communication activities in the future and better enhance the country’s soft power.Finally,taking the innovative analysis of the content of the theme party and the analysis of the communication strategy as the breakthrough point,it deeply analyzes the role of the theme party in cultural communication.At the same time,some cold thoughts were also carried out on Henan Satellite TV’s use of the festival-themed party to carry out cultural communication activities,and found the problems existing in the communication process and the development trend of future cultural communication activities.As an important carrier of cultural dissemination,traditional media needs to be rooted in the content of traditional Chinese culture itself,combined with current communication technology,"to tell niche stories with the public’s aesthetics,so that the public can understand and accept",in order to continuously improve and enrich the culture Communication strategy,broaden the channels of cultural communication. |
