| In today’s era,the competition between countries is increasingly focused on soft power,and the improvement of cultural self-confidence plays an important role in promoting the improvement of my country’s cultural soft power.As an important carrier of cultural self-confidence,public libraries play an irreplaceable role in the construction of socialist culture.Cultural self-confidence is inseparable from the creation of advanced culture,let alone the dissemination of advanced culture.In the process of cultural creation and dissemination,public libraries assume responsibilities that other cultural institutions cannot replace.The public library is not only the mainstay of the public cultural service system in my country,but also the cultural center,information center and knowledge center of the public in a certain area.It disseminates cultural knowledge to the public,enriches the spiritual life of the public,and also plays a role in meeting the public’s cultural needs.Irreplaceable role.Cultural services are one of the important ways to achieve cultural prosperity.Public libraries are an important carrier of cultural dissemination in my country’s cultural industry and one of the important forms to support the development of cultural confidence.Exploring how to further improve the satisfaction of public libraries’cultural services in the context of cultural self-confidence is of great significance to satisfying the public’s needs for a better life.In the current research on the factors affecting the satisfaction of cultural services of public libraries,most of the research mainly focuses on the factors affecting the satisfaction of cultural services of academic libraries.However,the service objects and service concepts of academic libraries and public libraries still exist.It is different,and its research results are difficult to generalize.In addition,the research on the influencing factors of cultural service satisfaction in public libraries combined with cultural self-confidence has not yet been deeply explored.This paper uses a questionnaire survey method to collect a large amount of data,based on the structural equation model method,analyzes the influencing factors of public library cultural service satisfaction from the perspective of cultural self-confidence,and proposes corresponding countermeasures to improve public library cultural service satisfaction.First of all,this paper constructs a satisfaction factor model that combines cultural self-confidence requirements and conforms to the characteristics of public library cultural services based on the satisfaction model of library cultural services established by predecessors.The model is composed of six variables:user expectations,perceived value,public library image,cultural service satisfaction,user complaints,and user loyalty.In the observation variables of the six variables,indicators such as cultural knowledge and cultural ability improvement expectations,cultural construction ability,and cultural selfconfidence improvement perception are introduced to reflect the influence of cultural selfconfidence thought on the satisfaction of public library cultural services.Secondly,this research conducted a survey on Hubei Provincial Library users through questionnaire surveys,and collected 287 valid data.After the reliability and validity of the data are analyzed,they are imported into AMOS to estimate and fit the model.The analysis results found that the public library image with a standardized path coefficient of 0.396 has become the most influential factor on public library cultural services,followed by user expectations and perceived value.Under user expectations,cultural knowledge and cultural ability enhancement perception are set,and the path coefficient is 0.80;cultural construction ability is set under the image of the public library,and the path coefficient is 0.78;cultural self-confidence perception is set under the perception value,and the path coefficient is 0.83,These three indicators related to the improvement of cultural selfconfidence have surpassed other widely used indicators and become the observed variables with the largest path coefficient among the first-level variables.It can be seen that the impact of cultural self-confidence on the satisfaction of cultural services of public libraries cannot be ignored.When improving the quality of their services,we should focus on the improvement of cultural self-confidence,etc.,so as to effectively improve satisfaction.Finally,this paper uses the model analysis results and cultural self-confidence requirements to give public libraries the responsibilities of the times,and puts forward five relevant suggestions on improving the satisfaction of public libraries’ cultural services.Among them,it emphasizes that the procurement of excellent cultural literature resources,the establishment of characteristic regenerated collections,the improvement of the cultural literacy and cultural communication ability of librarians,the improvement of the cultural atmosphere in the library,the establishment of cultural cooperation platforms,and the improvement of cultural construction capabilities can be effectively improved.Suggestions on the role of its cultural services in enhancing the public’s cultural self-confidence. |
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