Research On Audiovisual Media Communication Under The Perspective Of "Actor Network Theory"

In recent years,with the rise of music-based online variety shows and music festivals in mainland China,indie music has gradually appeared in the public’s view.In 2019,the self-made music variety show of iQIYI-The Big Band,with its accurate market positioning,local niche bands and cross-media integrated marketing,the show has realized the mass dissemination of indie music,and become a unique communication phenomenon in the Internet space in the past two years.By introducing Latour’s Actor Network Theory and studying it with empirical materials,this paper argues the communication of the audiovisual media of The Big Band,which is reflected in the network linked by actors such as fans,the show,institutional capital and social platforms,and the audiovisual media,consisting of a combination of images of the show,discussion texts,musical knowledge and indie music,have mediated(including connecting,translating and moderating)six groups of actors’ interactive relationships between "fans and the show","fans and the social platforms","fans and institution","the show and the social platforms"," the shows and institution",and "social platform and institution",and in this process presents the identity,resistance and negotiation between people and institution/platforms.This paper is divided into six parts.The first part is the introduction,through the definition of relevant concepts and references review,to clarify the research objectives,methods and ideas of this paper;in the first chapter,the author firstly analyzes the prerequisites of audiovisual media communication,describes the audiovisual media comprised by the heterogeneous elements of The Big Band,and builds an actor-network mediated by audiovisual media;in the second and third chapter,focusing on "human actors" and "non-human actors" respectively,the author analyzes the interactions of six groups of actors,revealing that the audiovisual media play a mediating role in the actor-network,showing the following distinctive features:(1)unequal interactions in quasi-social interactions;(2)identity definition in text discussions;(3)anti-adaptation in participatory practices;(4)use of re-creation to add to program content;(5)content optimization to enhance commercial value;(6)extension of industrial chain under the integration of communication circles;in the fourth chapter,the author summarizes the above six groups of relationships as the relationship between people,audiovisual media and institution/platforms,and by further discussing the relationships between these three actors,this paper points out the mediating meanings of each audiovisual media in the actor-network by deeply exploring the relationships among these three:(1)images of the show shape individual experience and collective memory;(2)discussion texts connect collaborative production and emotional communication;(3)indie music expands the intellectual property value chain of the reality show;(4)musical knowledge enriches artistic cognition;in the concluding section,this paper indicates that people and institution/platforms present a tension-filled unequal symbiosis in the audiovisual media communication of music online variety show,and considers the alienation of music perception brought about by the mediation of audiovisual media.