Research On The Development And Change Of Participatory Culture Under The Background Of Media Integration

Since the beginning of the 21st century,great changes have taken place in the social communication ecology.For example,community forums,blogs,microblogs,bullet screen videos and so on,in the face of more and more media platforms in public space,the audience not only deeply participate in content production,but also through this process connect all aspects of media activities,and play different roles in it.A media culture that pays more attention to audience leadership,participation,creativity and sharing has been born and flourished.Henry Jenkins has put forward "participatory culture" for more than 20 years,which has attracted different attention from all walks of life.In the field of media,this concept is used to understand the emerging cultural phenomena in the Internet era and the new development possibilities brought about by electronic technology and mobile technology.At the beginning of the concept of"participatory culture",no one knew what impact it might have on culture,economy and other fields.Nowadays,the influence of "participatory culture" has jumped out of the ecosphere of fans'research and profoundly changed the social environment.After the collision between culture and society,audiences,technological strength,capital,government and other forces,the connotation of participatory culture has changed,and new forms of communication and new features have emerged.This paper regards media convergence as an important background for investigating the modern characteristics of participatory culture.With the popularization of the Internet,media convergence has become the basic trend of contemporary media development.The changes in the forms of media convergence will inevitably bring about substantial changes in content,which will make the cultural development have more forms and features,and bring about specific production modes,communication channels and product forms in cultural production.At the same time,media convergence is quietly changing users'ideas and behavior habits.The aim of this paper is to re-examine the concept of "participatory culture",trace back to the thinking of media integration,and discuss what changes have taken place in the communication environment of participatory culture with the change of media environment.Taking the development of "participatory culture"as the research object,this paper tries to discuss the meaning of "participatory culture" and its future development direction from different angles.This paper is divided into four parts.In the first part,the domestic related research is discussed.According to the shortcomings of the current research,the innovation of this paper is determined.Chapter 2 "The Tradition and Connotation of Participatory Culture"further clarifies the evolutionary context of Participatory Culture in order to understand its historical position and role in the evolution of media culture.The second part elaborates the connotation and characteristics of participatory cultural tradition in the light of Jenkins theoretical process.Chapter three starts from the background of media integration,and analyses the impact of media integration on participatory cultural communication environment,as well as the changes of participatory cultural expression.Chapter ? considers the dilemma faced by participatory culture from three perspectives:technological constraints,capital and commerce,and participatory gap.It also discusses the breakthroughs and shifts of participatory culture in the future development and enriches the theoretical research of participatory culture.