Research On The Development Dilemma And Countermeasures Of Xinjiang Ice And Snow Sports Tourism Industry Under The Theory Of Sustainable Development

Ice and snow sports tourism has become one of the pillars of Xinjiang’s current economic development.The economic value it contains has not yet been fully explored.Fully integrate ice and snow resources,ensure their green,stable and harmonious development,and support the rapid economic development of Xinjiang.More and more people are engaged in ice and snow sports,with a huge mass base.The development of ice and snow sports tourism in Xinjiang can fully guarantee the leisure consumption needs of local residents,improve the mass base for ice and snow sports participation,promote the vigorous development of ice and snow sports tourism,meet the spiritual and cultural needs of the people of Xinjiang,and make contributions to "300 million people walking on ice and snow".Secondly,developing ice and snow sports tourism as an ethnic minority gathering area will make better,faster,more reasonable,and more scientific use of Xinjiang’s rich sports tourism resources,forming its own unique sports tourism industry,which has practical significance for creating unique sports tourism products.Thirdly,the slow development of ice and snow sports tourism in Xinjiang is still insufficient.By integrating their shortcomings,it is possible to promote the high-quality development of ice and snow sports tourism and ice and snow industry in China,while providing reference and reference for the development of ice and snow sports tourism in Xinjiang.This study discusses the current situation and challenges of ice and snow sports tourism in Xinjiang in detail.This article adopts the methods of literature research,questionnaire survey,and field survey,and utilizes the sustainable development theory to lay a solid scientific foundation for the development of Xinjiang’s ice and snow sports tourism industry.The research content includes: developing Xinjiang’s ice and snow sports tourism industry based on sustainable development theory;The development status of ice and snow sports tourism in Xinjiang;According to the theory of sustainable development,the plight of the development of ice and snow sports tourism in Xinjiang;Countermeasures for the development of ice and snow sports tourism in Xinjiang based on sustainable development theory.Based on the analysis of the integration survey results,it is believed that the current concept of Xinjiang’s ice and snow sports tourism industry in terms of integration and resource utilization is insufficient;We should strengthen political support for Xinjiang’s ice and snow sports tourism industry;Xinjiang lacks professionals related to ice and snow sports tourism;The ice and snow sports tourism products in Xinjiang differ little.Finally,based on the above themes and sustainable development theory,this paper proposes a development strategy for Xinjiang’s ice and snow sports tourism industry: first,pay attention to the ecological environment and tourism development,and take the path of sustainable development.Secondly,several steps should be taken to accelerate political integration and implement relevant measures.Thirdly,it aims to promote ice and snow sports tourism professionals and improve services.Fourth,improve innovation capabilities and expand the range of high-quality ice and snow sports tourism products.In order to improve the construction quality,promote the ice and snow sports tourism industry,promote its rapid development,and promote the high-quality construction of the ice and snow industry.