Development Strategy Of Ice And Snow Tourism Products In Beidahu Ski Resort Based On RMP Model

After a golden decade,China 's tourism industry has continued its development momentum.The scale of China 's tourism market has steadily expanded and continues to lead the macro economy.As a type of eco-tourism,ice and snow tourism is highly popular among young people because of its participation,experience and stimulus.Favorite,ski resort is a comprehensive leisure and entertainment area relying on ice and snow resources for ice and snow tourism.It includes ice and snow watching tours,ice and snow celebrations,participation in ice and snow events,and ice and snow customs experience.It has both entertainment and sightseeing for leisure tourism.It also has the excitement and thrill of ice and snow competition,which can meet the ice and snow tourism needs of different travel groups at different ages at the same time.This article takes Beidahu Ski Resort as the research object,introduces the research background of the selected topic,expounds and analyzes the development status of ice and snow tourism and the design of ice and snow tourism products in Beidahu Ski Resort,and selects the literature method,questionnaire survey and field survey Method,qualitative and quantitative analysis combined four research methods,layer by layer,on the basis of understanding the results of previous discussions,conduct field surveys to obtain first-hand information,and then edit the questionnaire,including the demographic characteristics of ski resort tourists,Tourist behavior characteristics and Likert's fivepoint satisfaction survey,through statistical software analysis to obtain relevant data as research support.Introduce Wu Bihu's RMP theory to build a research model,take the Beidahu Ski Resort as an example for empirical research,analyze from three aspects of resources,markets and products,and then make a targeted ice and snow tourism product development strategy for resources,markets and products.