Study On Sustainable Development Of Rural Ice And Snow Tourism In Fusong County

The successful hosting of the 2022 Beijing Winter Olympics has triggered a nationwide “ice and snow fever”,and the development of ice and snow tourism and participation in ice and snow sports have attracted great attention from the Chinese people.As “the most beautiful county town in China”,Fusong County in Jilin Province is an important area for rural tourism and ice and snow development,relying on Changbai Mountain’s unique location advantages,unique resource advantages and rich local folk culture.However,the vigorous development of Fusong County also exposed some problems: such as the destruction of the ecological environment,the frequent occurrence of negative news,the disorder of the tourism market,the gradual lack of core competitiveness caused by the weak development of folk culture,etc.these problems have restricted the sustainable development of rural ice and snow tourism in Fusong County.This article focuses on the development of rural ice and snow tourism in Fusong County.The main purpose of the research is to coordinate the development and sustainable development of Fusong County’s regional ice and snow tourism.Many surveys and studies have been conducted using literary methods,field survey methods,and comparative analysis methods,and a large number of data have been collected on the natural and human resources of Fusong County and the development of rural ice and snow tourism.Based on the sustainability of ecology,economy and society,this paper expounds the difficulties faced by Fusong County in its current development,and analyzes its reasons.Based on the current situation of Fusong County,this paper uses sustainable development theory,empirical economic theory and industrial integration theory to put forward measures and suggestions for realizing the sustainable development of rural ice and snow tourism in the future,as follows: in terms of ecology,pay attention to environmental protection and promote ecological sustainable development.In terms of economy,formulate scientific development strategies to promote sustainable economic development.The specific measures are as follows: strengthen the construction of talent team and improve the service level;Strengthen enterprise management and implement standardization construction;Extend the industrial chain;Enrich cultural connotation.In terms of society,create a good development atmosphere and realize social sustainable development,including:increasing government support and establishing a security mechanism;improve infrastructure construction and improve tourist satisfaction;strengthen publicity and education and improve the cognitive level of sustainable tourism.Through the analysis and research of this paper,it is hoped that it can provide a reference for the future development of rural ice and snow tourism in Fusong County,and promote the healthy and sustainable development of rural ice and snow tourism in Fusong County.