Research On Mechanism Of Entrepreneurship Education On The Entrepreneurial Intention Of Students Majoring In Liberal Arts

Under the background of "new liberal arts" construction,perfecting entrepreneurship education has become an important mission of liberal arts education construction and reform in colleges and universities.As an internal driving force to promote the sustainable development of economy,entrepreneurship is also an effective means to relieve the employment pressure of liberal arts students.However,liberal arts majors in Chinese universities generally carry out entrepreneurship education late,and the combination degree between entrepreneurship theory education and entrepreneurship practice education is not high.Therefore,how to promote the actual entrepreneurial behavior of college students through effective liberal arts professional entrepreneurship education has important practical significance.Through literature research,it is found that entrepreneurial intention is an important predictor of individual entrepreneurial behavior,and individuals should first have strong entrepreneurial intention when conducting entrepreneurial activities.This article choose planned behavior theory,self-efficacy theory and ternary interaction theory as a theoretical basis for research,based on the liberal arts students entrepreneurial intention is weak and the present situation of the liberal arts students employment pressure,from the current liberal arts majors in colleges and universities entrepreneurship education according to the actual situation of the investigation and study on the following questions: Will the acceptance of entrepreneurship education by liberal arts majors affect the generation or improvement of their entrepreneurial passion,entrepreneurial self-efficacy and entrepreneurial intention? What are the different constituent dimensions of entrepreneurship education? At the same time,does entrepreneurship education indirectly affect the entrepreneurial passion or entrepreneurial self-efficacy of college students majoring in liberal arts? What is the specific influencing mechanism and the relationship between various variables?In view of the research problems,this paper proposes 9 groups of 18 research hypotheses,which are verified by structural equation model in empirical analysis method.Finally,the following conclusions are drawn: First,entrepreneurship education has a significant positive impact on the entrepreneurial intention of college students majoring in liberal arts,among which three dimensions of entrepreneurship education,entrepreneurship teaching,business plan competition and entrepreneurship practice education all have a significant positive impact on the entrepreneurial intention of college students majoring in liberal arts.Second,entrepreneurship education has a significant positive impact on the formation and improvement of entrepreneurial passion and entrepreneurial self-efficacy of liberal arts majors.Thirdly,the entrepreneurial passion and entrepreneurial self-efficacy of liberal arts majors have a significant positive impact on their own entrepreneurial intentions.Fourth,the chain mediating influence mechanism of entrepreneurship education →entrepreneurial passion → entrepreneurial intention,and entrepreneurship education→ entrepreneurial self-efficacy → entrepreneurial intention is established.Both entrepreneurial passion and entrepreneurial self-efficacy play a mediating effect in the process of entrepreneurship education influencing the entrepreneurial intention of liberal arts majors.Finally,based on the main conclusions of the research,this paper provides suggestions for the construction and reform of entrepreneurship education for liberal arts majors under the "New liberal arts",summarizes the shortcomings of the research and forecasts the future research directions accordingly.