Entrepreneurial Self-efficacy And Entrepreneurial Alertness

China has the most students in the world.Under the background of "mass entrepreneurship,mass innovation",college graduates are not only the main body of opportunity entrepreneurship and academic entrepreneurship,but also an important driving force to promote economic growth and improve regional innovation level.It is an important measure for our country to realize the road of enriching people to promote the self breakthrough of individuals,stimulate the vitality of the social market,and boost the development of the country and society.Opportunity entrepreneurship helps to measure the level of entrepreneurship in society.As a new force of innovation and entrepreneurship,college students have advantages in knowledge ability,creativity and mental state,and are one of the most dynamic entrepreneurial groups.Based on social cognitive theory,entrepreneurial self-efficacy and entrepreneurial alertness are important cognitive elements of college students' entrepreneurship,as well as important variables to explore the formation mechanism and promotion strategy of opportunity entrepreneurial intention of college students.Along with people's exploration of the mystery behind the success of entrepreneurship,the cognitive research of entrepreneurs has become a hot issue of concern,among which cognitive flexibility is conducive to improving the entrepreneurial intention of college students.Therefore,entrepreneurial self-efficacy,entrepreneurial alertness and cognitive flexibility are important variables to enhance opportunity entrepreneurial intention,which are of great significance to enrich the theory of entrepreneurship education and improve the practice of entrepreneurship education in colleges and universities.In this paper,943 college students from more than 20 universities in China are selected as subjects to explore the influence mechanism of entrepreneurial self-efficacy and entrepreneurial alertness on the promotion of entrepreneurial intention.The empirical results show that entrepreneurial self-efficacy and entrepreneurial alertness not only play an intermediary role between cognitive flexibility and opportunity entrepreneurial intention,but also form a serial mediation effect between cognitive flexibility and opportunity entrepreneurial intention.The paper is divided into the following four parts:The first chapter is the introduction.This chapter clarifies the background,purpose and significance of this study and literature review.Through reading,collecting and sorting out Chinese and foreign literature,the concept of entrepreneurial intention,opportunity entrepreneurship,entrepreneurial self-efficacy,entrepreneurial alertness and cognitive flexibility are defined,and the existing research on each variable is sorted out.Therefore,the framework of the paper is sorted out,and the innovation and shortcomings of the paper are clarified.The second chapter is about the selection of elements and the design of model.The purpose of this study is to explore the influence of entrepreneurial self-efficacy and entrepreneurial alertness on opportunity entrepreneurial intention.The research contents mainly include the research on the influence of cognitive flexibility on entrepreneurial self-efficacy,the research on the mediation effect of entrepreneurial self-efficacy between cognitive flexibility and entrepreneurial alertness,and the research on the serial mediation effect of entrepreneurial self-efficacy and entrepreneurial alertness in cognitive flexibility and entrepreneurial intention.Based on the theoretical analysis,this paper tests the research hypotheses,and then studies the influencing factors of college students' opportunity entrepreneurial intention.The third chapter is the analysis of one-way ANOVA and structural equation model.Firstly,the basic information of sample data is counted,and the reliability and validity of the scale are calculated;Secondly,it is clear that there is no obvious common method deviation among the variables;Thirdly,the one-way ANOVA is carried out for demographic variables;Finally,the serial mediation effect of entrepreneurial self-efficacy and entrepreneurial alertness in the mechanism of cognitive flexibility and opportunity entrepreneurial intention is verified by structural equation model.The fourth chapter is the countermeasures and suggestions which can enhance the opportunity entrepreneurial intention of college students.Through the above empirical analysis,we get the relevant conclusions of demographic variables and structural equation model,and according to the conclusions,we put forward the countermeasures and suggestions and future prospects.