| In recent years,as a new tourism model of "tourism + education",study travel have become the first choice for primary and secondary schools to cultivate morality and practice education,and are an important measure to promote educational reform aimed at cultivating innovative talents in the new era,and the future market development prospects are broad.Located in the northeast of Hainan Province,Wenchang City is not only one of the three ancient eups in Hainan,but also the cultural hometown of respecting teachers and teaching,attaches importance to the development of study travel,and the development of study travel is mature.Junior high school students are relatively mature and the largest number,and are the main study trip group,because the epidemic students mainly carry out study trips in the province,so this paper selects junior high school students in Wenchang City as a sample to study the study travel needs of junior high school students and the development strategy of study travel products for junior high school students in Hainan.Based on Tao Xingzhi’s life education theory and Maslow’s hierarchy of needs theory,this study sorted out the study travel resources in Hainan,analyzed the data of the study travel needs of junior high school students in Hainan by using SPSS23.0,the following conclusions were drawn: The needs of junior high school students for study travel are divided into three dimensions-practice expansion,experience relaxation,and knowledge literacy,including enhancing innovation ability,improving practical ability,alleviating learning pressure,experiencing different customs and customs,and increasing historical and cultural knowledge and other needs;the type of study travel products that junior high school students most want to participate in is nature viewing study travel products,the theme of study travel products they most want to participate in is the theme of natural ecology and science and technology industry,and the most wanted subject study travel products are history and humanities,including four disciplines: chinese,history,music and art,the junior high school students most want to add food,animation and film elements to the study travel,and they like the study travel products with rich content,fun and complete links.On the basis of overall planning and integration of local resources,combined with the students’ study travel needs,this paper puts forward a new study travel product development idea "PD-TOA",and finally develops and designs four types of study travel products: select Hainan Tongguling Tourism Area as the study travel destination,and develops and designs a study travel product with the theme of natural ecology "Climbing the First Peak of the Eastern Part of Hainan and Appreciating the Good Natural Scenery";Hainan Danzhou Dongpo Academy was selected as the study travel destination,and developed and designed the history and humanities(chinese,history,music,art)research and study travel product "Tracing the Footprints of Danzhou in Dongpo,Exploring the History and Culture of Hainan";Wenchang Aerospace Science Museum was selected as the study travel destination,and developed and designed science and technology theme study travel products "Feel the Spirit of Space,Explore the Vast Stars";Hainan Chunguang Coconut Kingdom was selected as the study travel destination,and developed and designed the industrial theme study travel product "Enter the Coconut Kingdom,Explore Modern Industry";which incorporate food,animation and film elements that students like into their study travel,and at the same time,it will achieve the richness,interest and integrity of the relevant links of the study travel product activities,strive to make the products more suitable for the needs of students,improve the quality of study travel products,promote the vigorous development of study travel in Hainan,and provide reference for the development of study travel products in Hainan and other provinces and cities. |
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