Research On Study Travel Products Development For Primary And Secondary School Students In Langzhong

In order to promote the development of China’s domestic study travel market especially for primary and secondary schools,the State Council and the Ministry of Education have issued a series of guiding policy documents on study travel since 2013,Although it has been nearly ten years since the development of study travel for primary and secondary school students in China,Scholars pay more attention to the medium and large cities than small cities and county-level cities.For example,researching on study travel is less in Langzhong,Sichuan Province,but there are rich tourism resources in Langzhong,including the Spring Festival culture,the culture of Three Kingdoms,Imperial examination culture,folk culture,food culture and so on.By questionnaire survey and field visit,this paper collects the actual demands of primary and secondary school students,teachers and parents for study travel activities in Langzhong.It is necessary to deeply explore the existing cultural tourism resources to make up for the lack of local study travel market research.On the one hand,it provides primary and secondary students with a study atmosphere which is different from that on the campus,to help them have diversified knowledge of Langzhong ancient City from the multi-dimensional perspectives of nature,humanity,history and folk customs,to meet the needs of primary and secondary school students and their parents who get close to nature,broaden their vision,and enrich their knowledge.On the other hand,it is not only beneficial to understanding the culture of Langzhong ancient city but also protecting Langzhong cultural heritage,meanwhile,it attracts more tourists to consume in Langzhong ancient city which can increase income of the tourist economy and promote the diversified development of local economy.