Research On The Development Of Rural Sports Travel Products In Hunan Province

Rural sports travel is a new industry with the integration of rural travel and sports travel.It plays an important role in widening the field of sports consumption,innovating the development of travel and driving the development of rural economy.Sports travel has been paid more and more attention by scholars,but most of the studies have the phenomenon of "more foucuse on city,less foucuse on country,more foucuse on travel,less foucuse on sports".At present,the rural sports travel market in Hunan is active and widely developed,and the development trend is good.At the same time,there are some problems such as low self activation ability,serious homogenization,low intelligence and incomplete industrial chain.Scholars in the past paid more attention to Changsha-Zhuzhou-Xiangtan,Dongting Lake,Zhangjiajie,Xiangxi,and fewer achievements were made in the study of rural sports travel from the provincial perspective.This study focused on rural sports travel products in Hunan Province.The literature research,expert interviews,cross-analysis,case analysis,and SWOT analysis were used to analyze the current situation,overall planning,and product development of rural sports travel products in Hunan Province.The three aspects of innovation are comprehensive,systematic,and in-depth research.Research conclusions:1.The development of rural sports travel in Hunan Province can form a development pattern of "One Belt,Four Circles,and Twelve Zones" through the development of a number of rural sports travel exquisite projects,demonstration bases,classic routes,and industrial clusters.Rural sports travel destination.2.According to the rural sports travel resources and overall planning in Hunan Province,five types of rural sports travel products can be developed:fitness-entertainment,national-traditional,red-nostalgic,adventure-challenged,and vacation-healthy.3.Based on the existing problems in the development of rural sports travel products in Hunan Province,we can optimize the sports travel product structure,innovate product categories,deepen cross-border integration,innovate the global sports travel model,and build a rural sports travel ecosystem.reform.4.To ensure the healthy and rapid development of Hunan's rural sports travel market,the government should strengthen the construction of think tanks,do top-level design,innovate in cooperation models,and encourage social investment.Joint experts,scholars,and enterprises have established sports travel associations to cultivate sports travel talents,improve relevant institutional mechanisms,and stimulate market vitality.