The Research Of Kaifeng's Study Travel Product

In recent years,the rapid development of study travel has benefited from the continuous promotion of national and local macro policies and the increasing demand for study travel.As one of the major strategies for the development of education in China,study travel is also a high-level cultural tourism product that meets the self-improvement needs of tourists,which has a broad market prospect.Kaifeng has a long history and rich study travel resources.The development of study travel products can meet the growing demand for study travel of middle school students,broaden the horizons of students and improve their comprehensive quality.Meanwhile,it can increase the utilization of tourism resources and enrich the content of tourism activities,has a positive effect on the development of tourism in Kaifeng.This article takes Kaifeng City as the research object and studies the development of Kaifeng City's study travel products.Sort out and summarize the research progress related to study travel in China and abroad,define the concepts related to study travel and perceived value.On the basis of previous researches,the evolution process of perceived value theory is sorted out,which lays a solid theoretical foundation for the development of Kaifeng's study travel products.Based on the review of the external conditions for the development of study travel in Kaifeng City,this article classifies the resources for study travel in Kaifeng City and finds that the most advantageous resource for study travel in Kaifeng City is the knowledge science study travel resources.A title has a certain consistency.After field visits and investigations,the current situation of Kaifeng City's study travel products was sorted out.Kaifeng City already has a number of high-quality study travel resources that stand out.Some schools in Kaifeng City have also gradually launched study travel.However,there are still urgent problems to be solved,such as uneven product quality,and serious homogenization,the enthusiasm of the market participants is not high.On the basis of relevant literature research,this paper built a study travel perception value evaluation index system,with a total of 21 perception items,designed a questionnaire on the perceived value of study travel.This questionnaire took middle school students as the research object.Based on the questionnaire,SPSS 25.0 was used to analyze the basic information of the sample,the implementation ofstudy travel,the average and standard deviation of perceived value,and the satisfaction analysis Perform reliability and validity analysis on the perceived value dimension.On this basis,an exploratory factor analysis is divided into 5 dimensions:emotional value,cognitive value,social value,guarantee value and service value.On the basis of field investigation and factor analysis,this paper proposes when designing study travel products,the goal is based on the core literacy of students;this study points out that study travel products must be integrated with study travel resources,create unique products,and establish brand of study travel.This research will focus on the development of three types of study travel products:knowledge popularization,experience investigation,and inspirational expansion;try four modules of "Dream bustle of Dongjing,The ancient capital exploration","Visiting famous schools,Inheriting the context","Red genes,Revolutionary inheritance","Inheritance,Revitalization and inheritance",to improve Kaifeng's study travel product system.