Research On The Influence Of Digital Economy On The Residency Intention Of Floating Population In China’s Cities

Report to the 20 th CPC National Congress of the Communist Party of China pointed out that it is necessary to thoroughly implement the new urbanization strategy with people as the core and facing the needs of Chinese modernization process,so as to promote coordinated regional development,further enhance people’s well-being and improve people’s quality of life.The floating population goes to work and live in the city,but they don’t fully enjoy the corresponding services or benefits flowing into the city,which leads to their "moving without staying" and their long-term willingness to stay in the inflow place is not strong enough,which is not conducive to the urbanization and modernization of the city,it is necessary to pay attention to the problem of floating population,eliminate the system and policy drawbacks that hinder the flow of labor and talents,improve the social security system and optimize the population development strategy.Therefore,accurately grasping the relationship between the digital economy and the floating population’s residence will and exploring the specific path of the digital economy’s influence on the residence will help cities grasp the development opportunities of the digital economy,further attract and retain the population,provide cities with sufficient labor and human capital,and drive urban development.Through reading relevant literature,this paper uses statistical analysis,principal component analysis,measurement test and other methods to study the impact of digital economy on the floating population’s residence intention from the urban level.Firstly,it explains the influence and mechanism of the digital economy on the floating population’s residence intention theoretically.Secondly,based on the floating population dynamic monitoring data and urban characteristics data of 259 cities in the country from2016 to 2018,a fixed effect model is constructed to test the impact of digital economy on the floating population’s residence intention.Further examine the mechanism of the digital economy’s impact on the floating population’s willingness to stay from the aspects of urban average annual income,entrepreneurial activity,industrial structure and average house price;Finally,the paper puts forward some countermeasures and suggestions to speed up the development of digital economy and enhance the floating population’s willingness to stay.The main conclusions of this paper are as follows:First,on the basis of clearly defining the connotation of digital economy and floating population’s residence will,theoretical analysis is carried out and research hypothesis is put forward.Paper explains the theoretical mechanism of the influence of digital economy on floating population’s residence intention from the perspectives of wage income,entrepreneurial activity,industrial structure and average house price.First,the digital economy improves the floating population’s residence intention by raising the city’s income level;Secondly,the digital economy improves the floating population’s residence intention by improving the city’s entrepreneurial activity;Third,the digital economy can increase the proportion of tertiary industry,and the tertiary industry is an important driving force for the floating population.Fourthly,urban house prices have a moderating effect on the digital economy’s influence on the floating population’s willingness to stay.High house prices will weaken the digital economy’s promotion effect on the floating population’s willingness to stay for a long time.Secondly,digital economy can improve the residence intention of the urban floating population as a whole.The robustness test is carried out through endogenous treatment,substitution of measurement indicators and grouping regression,and the results obtained are robust and tenable,which proves the reliability of the research conclusions.The heterogeneity test found that the positive effect of digital economy on the residence intention of floating population in western cities and small and medium-sized cities was significantly higher than that in eastern and central cities and large cities.The mediating effect test shows that the digital economy can enhance the floating population’s willingness to stay by improving their wage income,entrepreneurial activity and optimizing the industrial structure.The moderating effect indicates that the lower the urban house price,the more favorable the digital economy will be to the improvement of the floating population’s residence intention.Third,accelerate the development of the digital economy and enhance the floating population’s willingness to stay.Cities should speed up the development of industrial digitalization and digital industrialization;Relying on digital technology to drive the change of governance mode,improve governance level and management efficiency;Accelerate the cultivation of talents and optimize the business environment;Promote the complementary advantages of all localities and joint development.Improve the quality of public services and effectively protect the legitimate rights and interests of floating population.Smooth the transmission path of the digital economy affecting the floating population’s willingness to stay,improve the income level,promote the upgrading of industrial structure,and improve the employment and entrepreneurship security;Implement preferential housing policies,etc.