The Application Research Of The "Online And Offline+Project Teaching Method" In The Teaching Of The Course" Online Store Operation Management" In Vocational School

“Online Shop Operation Management” is one of the core courses of e-commerce major in Secondary vocational school.The course of online shop,online shop decoration,goods on the shelves,as well as shop operations and other teaching content,need to be based on the basic teaching theory,through practical operation to test the degree of Students’ mastery of knowledge points and professional skills.The traditional project teaching method and teaching method in the teaching of e-commerce major have some problems,such as the single teaching method,the weak practical operation ability of students,the lack of ability to find and solve problems,etc..Therefore,taking advantage of the advantages of Internet and project teaching method and combining the characteristics of the course“Online shop operation and management”,this paper puts forward a new teaching mode of“Online-offline + project teaching method”,and it will be applied to the secondary vocational e-commerce“Online shop operation and management” course of teaching practice.First of all,this paper studies and analyzes the domestic and foreign research situation and the related theoretical foundation of the online-offline + project-based teaching method,and gives the definition of the related concepts of the online-offline + project-based teaching method,this paper analyzes the problems in the teaching process of online store Operation Management by means of questionnaire,teacher interview and learning on probation,and puts forward some basic ideas for solving the problems.Thirdly,according to the course’s teaching content,teaching goal,teaching task and the principle of project teaching method,we design the project which is driven by teaching task.Then,the task-driven teaching projects and the internet rich e-commerce materials,teaching resources,integrated intelligent technology and multimedia platform integration of teaching design,the new teaching mode and evaluation standard of“Online-offline + project teaching method” are constructed.Finally,the new teaching model is applied to the teaching design and practice of the course.According to the results and evaluation standards,the students’ academic achievement of the experimental class is 5.302 points higher than that of the natural class,and the practical achievement is 10.5 points higher.Students’ learning interest,practical operation ability,post adaptability,problem-solving ability,problem-solving ability and teaching quality have been improved obviously.Therefore,the teaching mode of“Online-offline + project teaching method” is a new effective practical teaching method and mode of“Online Shop Operation Management” in secondary vocational schools,can Be in secondary vocational e-commerce professional or other professional practice courses in the promotion and application.