Research On Community Sports Communication Network From The Perspective Of Communication Infrastructure Theory

The concept of national fitness was deeply rooted in people’s hearts,and China’s community sports were also in the stage of rapid development.With the release and implementation of relevant sports policies,the development of community sports communication was particularly important.From the perspective of communication,from the perspective of communication infrastructure theory,this paper explored and analyzed three types of community sports communication networks with different forms of sports management.According to the interpersonal,organizational and public levels of communication networks,the contents,media and effects were discussed by means of interviews,documents,questionnaires and mathematical statistics,and the unique communication structure was analyzed,so as to improve the community sports communication network.This paper drew the following conclusions through research:(1)The Hongling community sports communication network,which was in charge of community sports by the government,had certain advantages in interpersonal communication,with high familiarity among community residents.In organizational communication,it lacked emerging media and interaction with residents,and its content was often based on didactic information.At the level of mass communication,the community itself had not been developed and used too much.(2)The advantage of community sports communication network in high-tech industrial community dominated by enterprises in interpersonal communication was that there were perfect community sports facilities and venues,which created perfect communication space for residents.In terms of organizational communication,the value of sports information and services provided by it had not reached the standard of stimulating residents’ consumption psychology,resulting in poor communication effect.At the level of mass communication,it had already taken shape,but its function had not been fully exerted yet.(3)The advantage of the xinxing community sports communication network,which was in charge of community sports by sports associations,in interpersonal communication and organizational communication lied in that the associations often took the lead in organizing and carrying out a number of sports activities,providing opportunities for residents to exchange sports information,increasing the communication frequency of residents and providing better sports services for residents,but the facilities in sports venues were insufficient,which led to contradictions.There was not much development in mass communication,and the community still relied on traditional media.From the improvement suggestions,we could fill the shortcomings of community communication by changing management concepts,optimizing communication methods,creating a unique community sports culture atmosphere,closely following the content needs,cultivating community sports opinion leaders,and promoting community media construction in various ways,so as to optimize the communication network.