Social In The Game: An Analysis Of The Social Communication Of Mobile Game Players

Since its birth,the game has become an indispensable activity in people's daily life and has certain social goals.In particular,relying on the rapid development and popularization of Internet technology,the game has a modem way of presenting,and its social way also keeps up with the times.In order to study the social communication behavior of mobile gamers,combining with relevant research methods at home and abroad,this study selects the most popular mobile game "Yin Yang" players as the representative,and the official Netease Yin Yang Division Through the method of virtual ethnography,the research object focuses on how the game community is formed and its transmission structure characteristics,what characteristics the game community disseminates and the function of the game community,Of the game as the initial discourse dominated by the community,supported by the new media as the core of a typical case of community communication.In order to study the communication structure of the game community,this study first described the formation and development process of the official Netease Yin Yang Division and concluded that the game community experienced three stages of aggregation,departure,and return,and eventually settled out in a stable manner.Members who feel a sense of belonging and identity to the game community.Then from the game environment and player appeal two aspects of the analysis of the formation of the game community.Finally,based on the structure of community communication,it concludes that the game community has aggregated with specific games as the topic in the early stage,and the social interaction pattern has shown the centralization of game topics.Members with high game experience and skills mastery have become early community opinion leaders.As a member of the community,the game is a unique communication medium that promotes truly meaningful relationships and the development of powerful communities.With the in-depth development of group communication,the core topics in group communication gradually spread from the game to other topics that are commonly concerned by many groups of members.Maintaining the group's key aims is changing and expanding,and the status and role of key figures in community exchanges are highlighted.It plays a role of maintaining social relations and maintaining the values of the community.At this time,the game community presents the decentralization of game topics and the re-centralization of core players.In this way,the game community filters out a relatively homogeneous form of communication and forms a small circle of interaction among members with high daily activity.The form of interaction is relatively concentrated,and the initial game community also serves as a platform origin.More forms of communication.After summarizing and analyzing the textual information generated during the process of group communication,this study also conducted in-depth interviews with 16 members of the gaming community,summarizing the differentiation and concentration of the game community as a member of the group,and different participation in community interaction.The degree of community members have different group functions,forming the division and reorganization of community functions.That is to say,low-communicated participants in the community have the function of providing information support.For the highly-communicated participants,the social emotional support function is more obvious.