Research On The Communication Mechanism Of Hupu Sports APP Basketball Community

With the continuous development and innovation of Internet technology and the popularization of mobile intelligent devices,people no longer satisfied with the passive reception of information.People are eager to participate in the production and communication of information.Therefore,the Internet community based on some common hobbies among people appears.As an important carrier for the production and communication of the information about ordinary Internet users,the Internet community has changed the information communication mechanism in the traditional media era.Representing the value and influence of the grassroots culture,it has become an important part of information communication.In this paper,HUPU was taken as the research object.On the basis of the summary of the previous research on sports APP,and Internet community,the Case Analysis Method,the Participatory Observation Method and the Literature Data Method were used to study the information communication element,communication level,communication type,communication mode of HUPU from the perspective of the information communication mechanism.In HUPU,audience and disseminators are integrated with each other.Audience have gone through the process from abruption to reunion.The communication level of information is transformed from the traditional chain communication level to the annular communication level.Due to the openness,interaction,immediacy and anonymity of the Internet community,the communication type of the Internet community covers the interpersonal communication,the group communication and the mass communication,and a diversified and open netlike communication type is formed.Due to the freedom of interaction among the members of HUPU and the content restricted by the sub-section theme,an interpersonal chain communication model and a circular communication model about the content of the forum are formed,which forms the particularity of the information communication mechanism.On the other hand,there are still many problems about the communication of information in HUPU.For example,the deluge of information,the deluge of the low-quality content and the weak relationship among the community members.Therefore,it is required to improve the ability to review information.Set up a professional reporting team.Set up a private-letter function to strengthen the social attribute of the platform.HUPU has eliminated the boundary between audience and disseminators and has formed a variety of types of communication and modes of communication,allowinginformation to be disseminated in the best possible way.Through the study of its dissemination mechanism,it will provide guidance on the construction of online communities by other media.