A Study On The Influence Of Fragmented Short Videos On Moral Education Of Junior Middle School Students In The "Second Picture Reading Era"

With the continuous development of the Internet and the widespread use of 5G,short video has become a new force in the Internet environment.With its prominent characteristics of fragmentation,short video has become the main means of information transmission and is changing our way of cognition.Fragmentation under the short video in accordance with the current fast rhythm pattern of public reading habits We have ushered in the second era of picture reading in fragmented short videos.By June 2021,the number of online video users(including short videos)in China had reached 944 million,17.07 million more than in December 2020.As a new thing,fragmented short video has a certain impact and influence on junior high school students.Short videos can make use of fragmented time to help junior high school students relieve academic pressure and get satisfied,expand their horizons and learn knowledge and skills independently.At the same time,short videos have the nature of propaganda and popular science,and play a positive role in the cultivation of mental health,moral character and social responsibility of junior high school students.In this paper from the perspective of pedagogy in combination with lars,"five w" theory,bandura observe social transmission theory and innovation theory on the basis of analysis of fragmentation short video influence on junior middle school students moral education,a junior high school in shandong province and jinan in shandong Tai’an City a junior high school counselling organization as an sample,by issuing questionnaires and interview form,By summarizing the sample data of this study,the positive and negative effects of fragmented short videos on junior high school students are analyzed and discussed.In order to study different types of short video content on the impact of junior middle school students moral education,based on the full of patriotism and social morality education "CCTV news" trill short video,plum and pure short video of cultural inheritance and labor education,transfer the positive energy of the infectious bi li bi li barrage short video as a case,and the use of a short video on the moral character,Analyze and discuss the influence of fragmented short video on junior high school students’ knowledge,emotion,intention and behavior.According to the research,it can be concluded that short videos are not only featured by fragmentation,but also featured by entertainment,subject participation,virtual invisibility and sociability.Therefore,short videos can attract the curiosity of junior high school students and meet their psychological and social needs.Through the research,it can be found that,on the one hand,the fragmentation of short videos can enhance the moral awareness of junior high school students,improve social responsibility and form correct cognition,which is conducive to the norms of correct behavior;On the other hand,it will also have a certain negative impact,junior high school students self-control is poor,lack of self-discipline is easy to indulge in short video,coupled with short video platform supervision improper information of good and bad,is not conducive to the physical and mental health of junior high school students.Based on the characteristics of fragmented short video and its influence on junior high school students,we can build a new mode of moral education development with the help of fragmented short video:To renew the idea of moral education and make moral education returning to life;Enriching the content of moral education,and try to fragmentation and diversity;Innovative ways of moral education,advocating equality and interaction mode of moral education;Expand the new path of moral education,explore the network moral education,let the short video become a strong grasp of school moral education.;Expand the new path of moral education,explore the network moral education,let the short video become a strong grasp of school moral education.