Research On The Problems And Countermeasures Of Red Culture Education In Colleges And Universities From The Perspective Of Media Fusion

Since the 18th National Congress of the Communist Party of China,General Secretary Xi Jinping has repeatedly expressed in public that he promotes the in-depth development of media integration,strengthens and expands mainstream public opinion,and consolidates the common ideological foundation for the unity and struggle of the whole party and the people of the whole country.Red culture is an important part of making mainstream public opinion stronger and bigger,and colleges and universities are the main channels for making mainstream public opinion stronger and bigger.Based on this background,by reviewing the relevant theoretical literature on red culture education in colleges and universities,sorting out the relevant academic achievements of red culture education in colleges and universities,and issuing a questionnaire to colleges and universities across the country on the status quo of red culture education in colleges and universities from the perspective of media integration.Through the collection of questionnaires and the analysis of the results,it is found that due to "deep-rooted traditional educational ideas","unbalanced development of my country’s regional economy","inadequate application of red classroom technology" and "remarkable characteristics of the Internet youth subculture",the existence of "red cultural education" in colleges and universities in my country " The problems of immature red culture education system in colleges and universities","unbalanced development of red culture education level","college students’ unfamiliarity with emerging teaching methods" and "college students’ lack of autonomy in learning red culture".Aiming at the existing problems of red culture education in colleges and universities,this paper systematically puts forward the countermeasures of red culture education in colleges and universities from the perspective of integrating media: First,colleges and universities need to improve the old system,build a new system of red culture education,update the concept of red culture education,improve the red culture Efforts should be made in the education mechanism,the innovation of the work model of the Red Party and the League,and the strengthening of the construction of the red culture and education team;secondly,colleges and universities need to use the media to promote education fairness,open up the red culture and education position,create a collaborative education network platform,optimize social media education services,develop Intelligent education experience app,to create national high-quality MOOCs in colleges and universities;thirdly,colleges and universities should aim to deepen the cognition of emerging teaching among college students,strengthen emerging teaching,optimize red cultural education classrooms,and take advantage of the technological advantages of integrating media to allow red cultural relics to enter the classroom and red Songs enter the classroom,red film and television enter the classroom,and red tourism enters the classroom;finally,colleges and universities should increase the supply of media literacy,cultivate rational thinkers,increase the supply of online discourse,and cultivate The voice of the times,increase the supply of red stories,cultivate affinity communicators,increase the supply of values,and cultivate cultural builders.