Research On Ideological And Political Education In Colleges And Universities Under The Background Of All Media

The rapid development of network information technology has brought mankind into the era of all-media.The characteristics of all-media communication have had a profound impact on the ideological and political education of colleges and universities,especially it is changing the way of thinking and cognition of college students.Since the 18 th National Congress of the Communist Party of China,the Party Central Committee has focused on the strategic height of the times and put forward new requirements for the innovative development of ideological and political education in colleges and universities.General Secretary Xi Jinping once clearly pointed out: “We must follow the trend,act in response to the trend,and take advantage of the trend to accelerate the development of media integration.” The integration and development of media should also take advantage of the trend to integrate ideological and political education and media in universities.Form the integration of the "Four All Media" and the "Three All Education" under the background of all media.In this context,exploring the ideological and political education in colleges and universities has important theoretical and practical significance.The all-media environment is a modern proposition put forward by the development of network information technology for the ideological and political education of colleges and universities,and it is related to the fundamental question of who to train in socialist universities in the new era.To sort out the theoretical basis of this field,promote the reform and innovation of ideological and political education in colleges and universities based on the new era,focus on the problems existing in ideological and political education in colleges,and explore the challenges and opportunities brought by all media as the basis for exploring ideological and political education in colleges and universities Effective measures in practice.First,it refines the connotation,characteristics and constituent elements of related concepts,traces the theoretical origins of related fields in Marxism and references to related disciplines,and provides strong theoretical support for the resolution of existing problems in ideological and political education in colleges and universities under the background of all media.Secondly,it explains the opportunities and challenges that all-media brings to the ideological and political education in colleges and universities,analyzes the reasons for its existence according to the existing problems,and provides testing for the innovation and improvement of ideological and political education in colleges and universities.Finally,with the help of the characteristics of all media and Xi Jinping's new era of socialism with Chinese characteristics as the guidance,corresponding effective measures were proposed in terms of activating content,innovative methods,and promoting dual-subject exchanges to explore the ideological and political education of colleges and universities.Reform and innovative practices to improve the effectiveness of ideological and political education.