Research On The Path Of Red Culture Education In Colleges And Universities In The Era Of Media Integration

Since the 18th CPC National Congress,General Secretary Xi Jinping has attached great importance to the inheritance of red culture and the integrated development of traditional and new media.At present,the historical nihilism speech is spreading in cyberspace,and the ideological security is facing serious challenges,which leads some college students to dilute the red culture.The emergence of financial media breaks the limitation of time and space of traditional media and provides a new carrier and platform for colleges and universities to carry out red culture education.However,in the process of red culture education in colleges and universities in full swing,faced with certain impacts and challenges.This paper discusses and studies the path of red culture education in colleges and universities in the era of integrated media.First of all,this paper expounds the core concepts and theoretical basis of the research on the path of red culture education in colleges and universities in the era of integrated media.Secondly,the results of red culture education in colleges and universities in the era of integrated media are analyzed and summarized through questionnaire survey,that is,red culture education in colleges and universities has been paid attention to,approaches have been innovated,and college students’ sense of identity of red culture has been improved.The paper analyzes the problems of red culture education in colleges and universities,that is,the formalism trend of red culture education in some colleges and universities,the deficiencies in the content design of red culture education,the unitary ways and methods of red culture education,and the initiative of college students in learning red culture to be improved.The reasons include the influence of historical nihilism,the insufficiency of teachers’ teaching ability,the change of students’ ideas and needs,the insufficiency of financial support and system guarantee.Finally,the paper explores the effective path of red culture education in colleges and universities in the era of integrating media.It not only needs to construct practical teaching mode of red culture education in colleges and universities,but also needs to innovate the communication form of red culture in colleges and universities.More importantly,it needs to optimize the learning environment of red culture education in colleges and universities.The path of red culture education in colleges and universities in the era of integrated media is an important topic of theoretical research and practical exploration.Through the research on this issue,it is beneficial to strengthen the historical and cultural identity of college students to the Party,the state and the nation,and further enhance the mapping and convincing power of socialist ideology.It is helpful to guide college students to be firm in their ideals and beliefs,and stimulate patriotism.It is beneficial to innovate the teaching methods of colleges and universities and sing the main melody of red culture.Through the research on the path of red culture education in colleges and universities in the era of financial media,it can provide valuable reference for colleges and even the society to carry out red culture education.