Research On The Influence And Countermeasure Of Social Media's Pan-entertainment Tendency On Ideological And Political Education In Colleges And Universities

With the development of social networks,the phenomenon of pan-entertainment has rapidly spread to social media.Pan-entertainment meets the psychological needs and multicultural needs of college students.At the same time,It has affected the shaping of the mainstream values of college students,eroded the education environment of the campus,eliminated the effectiveness of ideological and political education.This paper discusses the relationship between social media and ideological and political education in colleges and universities,expounds the manifestation of social media's pan-entertainment tendency,and analyzes the causes of pan-entertainment tendency and its influence on college ideological and political education.On this basis,the article proposes managing cyberspace according to the rule of law and strengthening law enforcement,Perfecting the industry standard for media and enhancing the consciousness and responsibility of the media,Building up ideological positions in colleges and universities'strengthening ideological guidance,promoting college students'cultural taste and being rational and moderate.