| The Mobile Tutor Online Education is a program for middle and high school students,teachers and parents,providing online study and online management service.There is a prominent problem in China that high-quality educational resources are scarce,distributed unevenly in different regions and that exam-oriented education is dominant,resulting in increasing contradiction between supply and demand of high-quality educational resources thus bringing difficulty for education management.The Mobile Tutor Online Education Program gives full play to the technological advantages of mobile internet,breaking the limitation of time and space through integrating resources.It provides a wealth of online learning resources and personalized learning services to users to achieve sharing and value maximum of high-quality educational resources.In this paper,with the Mobile Tutor Online Education Program as study object,the author makes a comprehensive analysis on the Program in the form of business plan from such aspects as strategy,marketing,operation,human resources,finance and risk.Firstly,PEST is applied to make a macro environmental analysis from the following aspects as politics,economy,society,technology and so on.Then,the author analyzes the marketing and industry environment of the Program and also makes a competitive industry structure analysis and SWOT analysis.Secondly,the author based on the analysis results defines the program orientation,customer orientation and business model.The Program targets at education content providers for middle and high school online education market with students,parents and teachers as service object,giving full play to the advantages of educational resources and technical resources to provide specialized and personalized value services so as to achieve tripartite benefit of students,parents and teachers.The author again explains the organization and implementation of the Program to make appropriate planning to operation of the Program,makes clear the core team and organization structure of the Program as well as the next five year development plan of human resources and the author also develops the marketing mix strategy.Finally,the author carries out financial analysis on the Program,making financial evaluation from such indicators as investment recover period,net present value(NPV),internal rate of return and so on.The dynamic recover period of the Program is 1.47 years,the five-year NPV is 14,772,200 RMB and the internal rate of return is 41%.At the same time,the author analyzes the risk in the following aspects as strategy,marketing,technology,management,operation and finance and proposes some effective preventive measures.Through the above analysis,it can be concluded that the establishment of this Program is feasible and has good economic and social benefit. |
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