Research On Business Model Of SR Company’s Online Training Project

In recent years,with the development of the Internet,online training has been increasingly applied to the education and training process due to its convenience and efficiency.What kind of business model can better meet customer needs,how to provide better online training services,and improve the efficiency of online training companies,these issues have also become the focus of industry research and attention.It uses the business model canvas theory to analyze the business model structure and optimization ideas of SR’s online vocational training platform,and researches a set of online training business models that meet the needs of the market and meet its own development.The main analysis process is as follows:Firstly,it determines the content and methods of business model research based on the explanations of domestic and foreign scholars on business model and online training theory research,combined with the actual situation of SR’s online training business.It introduces the basic theories related to business models,focusing on the business model canvas theory.Secondly,it uses canvas theory to analyze various elements of the online training business model,including development history,project status,and existing business models.It studies the status quo of online training projects of SR companies,focusing on product value,key business,core resources,customer management,etc.Research the elements of the business model and analyze the main problems and reasons existing in the current operation process.Thirdly,it puts forward innovative ideas such as value proposition and key business upgrades,basic resource integration,customer segmentation management,cost transfer,etc.It proposes to adopt the "OMO model" to carry out online training projects,and creatively propose innovative models such as platform traffic double closed loop system.Finally,it proposes to deepen the online platform operation concept of "online and offline integration".It optimizes the company’s internal organizational structure and internal security system,optimizes the organizational structure,and puts forward suggestions on company systems,financial management,etc.,to ensure that innovative business models can effectively implemented.