| The 2022 Beijing Winter Olympics has attracted great attention from the international community.With the acceleration of the range and speed of media convergence,the spread and consumption of mobile clients have become a new blue ocean.As a new media platform of China’s official mainstream media,People’s Daily App enjoys high credibility among domestic media.As the research object,this article selects the People’s Daily App to the client the games news reports as the research content,the basic situation of online reports of the games so far are analyzed,with the problems existing in the research contents for research purposes,using the frame theory analysis the client framework,form and the content of the transmission structure,the purpose is to enhance the professionalism of the news client and provide a new reference for construction.This article uses the literature material method,text analysis and case analysis,from the Angle of view of the frame theory,taking theory Angle of view,the framework of domestic scholars Zang Guoren and combined with the Vatican,dick’s news graphic structure,respectively from the theme framework,structural framework,discourse analysis framework to People’s Daily online client framework features of reports of the games so far.While analyzing the features of its framework,this study finds some problems in the reports of the Winter Olympics on the People’s Daily App.The research shows that:At the level of thematic framework,the topics reported mainly focus on athletes’ performance and achievements,and the reports of dominant events in the reported events occupy the core position.The news sources of the reports are mainly based on the content drawn by sports reporters at the scene.At the level of structural framework,the overall framework of the client is mainly about the main events and the results of the events.The event framework of the report is mainly about the performance of the Winter Olympic events,the character structure framework of the report is mainly about the athletes of the advantageous events.At the level of reporting discourse framework,its reporting tendency is mainly neutral,news sources are mainly reprinted manuscripts,and reporting Angle is mainly objective and neutral.The problems of this client include the lack of event forecasting reports and the loss of forward-looking news reports.News sources mainly reprint manuscripts and lose the dominant power of discourse.In view of this,the following suggestions are put forward:strengthen the prediction and analysis of the event,show the forward-looking news reports;Producing more high-quality original content and forming a unique style of reporting discourse. |
