| World Special Olympic Games(Special Olympics)is an international sports competition for mentally retarded,indistinct patients with neurological and mental disorders and even children and adults who can not take care of themselves.The special Olympic Games not only provide good sports training and competition opportunities for intellectual disabled people,but also stimulate their courage to fight,enhance their self-confidence,tap their sports potential,and expand communication and sharing happiness with other disabled people.The World Special Olympic Games are hereinafter referred to as "Special Olympics ".This special Olympic movement is an international sports competition for mentally retarded,indistinct neurological and mental disorders,even adults and children who can not take care of themselves.The Special Olympics are designed to enhance the self-confidence of people with intellectual disabilities in society,stimulate their sports potential,expand communication and sharing with other people with intellectual disabilities,provide equal opportunities for these special groups to participate in social activities,arrange professional sports training for them,provide opportunities to participate in competitions and increase their social participation.This paper studies Special Olympics from 1987 to 2019 by using the framework theory.To explore the changes in the People’s Daily’s news reports on the Special Olympics,to sum up the reasons for the changes at various stages,to analyze the differences in the present situation,and to explore the new direction of the changes and innovative breakthroughs that the people’s Daily’s news reports on the Special Olympics should make in today’s media environment.Finally,through the analysis of the people’s Daily’s only news reporting mode on the Special Olympics,this paper summarizes the advantages and disadvantages of its reports,and puts forward some suggestions and suggestions on the news reports of the Special Olympics in the light of the actual needs of the Special Olympics for the information dissemination of the events.This article uses the content analysis method,the literature review method,the text analysis method and the case analysis method to carry on the analysis to the people’s daily special Olympics news report,takes the people’s daily special Olympics news report as the research object,takes the people’s daily special Olympics news report as the research sample,through carries on the investigation and the analysis to the people’s daily special Olympics news report total amount,the report layout,the report column,the report picture,the attention item,the core information,the narrative angle of view and the expression and so on aspect,Explore the content,form,framework and perspective of the Special Olympics news report should be innovative and breakthrough.It concludes that People’s Daily has strong brand awareness in the news reports of Special Olympics;the theme of the report presents a localization,one-sided framework;the lack of deep story mining in the structural framework;the strong subjective consciousness in discourse style,the lack of humanistic care and so on.In view of the above problems,this paper puts forward some suggestions on the news reports of the Special Olympics of the people’s Daily,which should desalinate the reporting principles of competition,reduce the supremacy of gold medals,highlight humanistic concern,highlight sports spirit,enrich the reporting skills and techniques of sports news,improve the quality of employees and constantly train professional sports news personnel,and increase the flexibility of news and strengthen in-depth reporting;To enhance the sharing of resources in the new media era,to publicize the "Special Olympic Movement" culture to the public,to increase the interpretation of the "equality,acceptance and tolerance" of the Special Olympic concept,as well as the report of the humanistic Olympic spirit and the value interpretation of Special Olympic education,and to promote the development of the Special Olympic Games by means of news reports. |
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