Discourse Construction And Social Roots Of Digital Integration Of Elderly Groups In Relevant Reports

In this study,content analysis and discourse analysis are adopted to study the media discourse related to the digital inclusion of the elderly group.Specifically,in the sample collection and arrangement stage,through content analysis,four typical discourse packages in the digital inclusion of the elderly group in the report are summarized,which are the discourse package of "old age original sin",the discourse package of "technology myth",the discourse package of "social governance" and the discourse package of "market business opportunity".In the stage of discourse analysis,four typical discourse packages are disassembled with the help of Gamson’s "Interpretative package" theory.Through the framing devices and reasoning devices,the discourse features and discourse logic of media in the digital integration report of the elderly group are extracted.Finally,this study adopts the discourse analysis based on constructivism and critical theory,and combines the social practice and historical background to analyze and reveal the discourse roots.The discourse package of "old age original sin" mainly defines the identity characteristics of the old age group,which constitute the "original sin" of the old age group unable to integrate into the digital society.Based on the discourse logic of social assistance and "self-redemption",the report constructs the digital integration of the elderly group into a discourse of social care,and constructs the active integration of the elderly group into a discourse of progress.The discourse package of "technology myth" focuses on the nature of digital technology.Under the presupposition of technological progressivism,this discourse believes that digital technology will produce "technological promise" for the elderly,thus covering the complexity and risks of technology.The discourse package of "social governance" is the most significant discourse package in the report.It constructs the digital integration of the elderly group as a "social problem" to be solved,thus legitimizing the governance actions of different social subjects such as the government,enterprises and communities.The discourse package of "market opportunity" regards the elderly market as a commercial blue sea that needs to be developed urgently.It uses the discourse of "development" and "adaptation" to demonstrate the legitimacy and rationality of the elderly industry development on the basis of constructing the necessity of the digital integration of the elderly,and expresses the social hope of "technology for the good".The above four typical discourse packages reflect the social concept of old age,technology,governance and development of the current society.The social concept of old age reveals the contradiction between essentialist aging and active aging in social consciousness.The concept of technology is rooted in the historical process of modernization and aging,and the ethics of instrumental rationality,subjective individualism and strategic egoism in contemporary society.The governing concept comes from the structural changes of the population,the socialist system,people’s egalitarian moral concern inside and our filial piety culture tradition.Based on the business logic,capital logic and administrative efficiency,business concept constantly constructs the necessity of digital integration of the elderly group and the legitimacy of developing the elderly market.Firstly,the media discourse research on the digital integration of the elderly group can help us clear the discourse fog of "standard narrative",reveal the discourse intention and construction logic behind it,and then reflect on and reshape the potential concept and value standard of the society towards this topic.Secondly,it can appeal to the society to give the elderly a more friendly and relaxed public opinion environment as well as an open attitude,and care about the survival rights and life dignity of the elderly.Finally,it hopes to correct the functionalism and the "digital divide paradigm" that are generally followed in the current research,so as to inspire and promote the paradigm shift of the research in the field of communication for the elderly.