A Study On The Influencing Factors Of College Students’ Online Political Participation

The rapid development of the Internet and mobile terminals has provided a new platform for the public to obtain political information,participate in political interaction and express interest demands.In the new era,college students participate in social and political life through the Internet has become a common phenomenon.College students’ network political participation is not only an important part of the construction of socialist democratic politics with Chinese characteristics,but also an important practice of cultivating new people.In this context,it is of great significance to explore the influencing factors of college students’ online political participation,especially the logical relationship among the core variables,for improving the enthusiasm of college students’ online political participation,guiding them to participate in online political life in an orderly manner,and cultivating their political literacy.Deconstructive planned behavior theory is an important theory to explain and predict individual behavior patterns,and a theoretical model to construct the influence of attitude,subjective norms and perceived behavioral control on behavior through the intermediary of behavioral intention.Based on the theoretical model of deconstructive planned behavior,this paper adopts the empirical research method,revises the questionnaire of experts at home and abroad,and takes 706 college students in Wuhan as the research object to study the influencing factors of college students’ network political participation,and constructs the structural model of college students’ network psychology and behavior.SPSS and AMOS were used to analyze the collected data and test the research hypotheses and models.The results show that :(1)college students’ network political participation exists the coexistence of high participation intention and shallow participation,high self-efficacy and irrational motivation.(2)There are significant differences in the molecular factors of college students’ online political participation behavior in some demographic variables.In terms of political information acquisition,postgraduates are more active than undergraduates,and students majoring in literature and history are more active than students majoring in science and technology and other majors.In terms of political action,undergraduates are more active than postgraduates.(3)The influencing factor model of college students’ online political participation based on deconstructive planned behavior theory is basically established.Perceived usefulness and compatibility affect college students’ online political participation through attitude.Peer influence influences college students’ online political participation through subjective norms.Self-efficacy and resource facilitation conditions influence college students’ online political participation through perceptual behavior control.Based on the research conclusions,this paper puts forward four suggestions to improve the enthusiasm of college students’ participation in online politics: improve the system construction,smooth the channel of college students’ participation in online politics;Create an atmosphere of participation and cultivate college students’ online political participation quality;Strengthen the positive feedback to improve college students’ online political participation efficacy;Firm political belief,tamp their own network political participation ability.