Research On The Influencing Factors Of College Students’ Network Political Participation Behavior

With the rapid development of the Internet,network political participation is profoundly affecting everyone’s life.How to improve the ability of government governance and realize the modernization of government governance system through network political participation has become an important topic in the Internet era.As the youngest and most active group of netizens,college students’ network political participation directly affects the effectiveness of network ecological construction and governance.Grasping the orientation of their opinions on the Internet and analyzing their network political participation behavior are of great significance to improve the network political participation channels of our citizens and enhance the level of government digital governance.This study defines the concept of college students’ online political participation behavior,establishes a fusion research model of influencing factors of college students’online political participation behavior based on deconstructive planned behavior theory and citizen voluntary model,and puts forward corresponding research hypotheses.Through the investigation of individual characteristics,behavioral attitudes,perceived usefulness,perceived ease of use,social influence,perceived behavioral control,political psychology,convenience,behavioral intention and online political participation behavior,the influencing factors of college students online political participation behavior are studied.Then on the basis of the integration of existing research,combined with the special situation of network political participation,a questionnaire suitable for this study is designed.Through the way of network questionnaire,the college students of five local application-oriented universities in eastern,central,southwest and northeast of China are investigated.Finally,using the method of structural equation model,with the help of SPSS25.0,AMOS24.0 and other software,the reliability and validity analysis,descriptive statistical analysis,correlation analysis,difference analysis,path analysis and influencing factors analysis of the obtained data are carried out to verify the assumptions of the influencing factors of college students’ online political participation behavior.The empirical results show that in terms of individual characteristics,subject background,gender,political outlook and student cadre experience have a significant impact on college students’ online political participation.’Behavioral intention’ has the most significant impact on college students’ online political participation behavior,and’perceived usefulness ’ has little direct impact on college students ’ online political participation behavior.The " behavioral intention " is also affected by " behavioral attitude "," social influence " and " perceived behavioral control".At the level of behavioral beliefs,’ social influence ’ and ’ perceived ease of use ’ have a significant impact on ’behavioral attitude’,and ’perceived usefulness ’ has no significant impact on ’ behavioral attitude’.At the normative belief level,’ government mobilization ’ has a significant positive impact on ’ social impact’.At the level of control beliefs,’ social influence ’ and ’ political psychology ’ have a significant positive impact on ’ perceived behavioral control’,and ’ convenience ’ has a weak negative impact on ’ perceived behavioral control’.The conclusion of this study provides theoretical and practical support for the study of the influencing factors of college students ’ network political participation behavior,and puts forward countermeasures from three aspects:government governance,university management and individual college students.At the government level,we should improve the system construction of citizen participation and build a consultative system of government-civil interaction;at the university level,we should strengthen civic education for college students and guide them to participate correctly.At the individual level,we should cultivate college students ’ subject consciousness and improve their participation ability.