Research On The Negative Impact Of "fan Circle Culture" On Young People's Values And Guiding Countermeasure

Driven by the Internet and entertainment capital,the idol industry is booming,and talent auditions have become the top priority of the current entertainment industry development.The fan group that accompanies the stars has also formed a special star-chasing group-"fandom" under the guidance of new media and entertainment companies." fandom " has become a new way of star-chasing for groupies,mainly relying on the Internet as a carrier to spontaneously form a fixed circle,of which teenagers are the main group.In recent years,the chaos of "fandom culture" has frequently appeared,causing social concern,and the values of young people will be profoundly negatively affected.Therefore,in view of various negative impacts,it is necessary to analyze and propose guiding countermeasures from various aspects to ensure that the words and deeds of the youth group are not misled by the chaos in the "fandom culture",so that the youth group can develop physically and mentally under the guidance of the socialist core and values.This article consists of four parts:Some of them give a more comprehensive introduction to the "fandom culture".The first is to define the relevant concepts of "fandom culture" and sort out its development and evolution with time clues.Secondly,according to the internal structure of "fandom",the fans and their operating departments are classified,the characteristics of "fandom culture" are explained that are different from other cultures,and finally Marxist related theories are used as the theoretical basis of the article.The second part mainly analyzes the negative impact of "fandom culture" on the values of young people.Nowadays,the chaos of "fandom culture" is everywhere,which makes the bad atmosphere of online platforms and real life prevail,and it is easy to produce value deviations.And excessive addiction to the "fandom" will shake ideals and beliefs.Due to the confusion of juveniles’ awareness of the law,it will lead to irregular speech and behavior,which seriously weakens the educational effect of schools.The third part mainly analyzes the reasons for the negative impact of "fandom culture" on the values of adolescents from four aspects.Mainly due to the deformity of production logic in the "fandom",the physical and mental vulnerability of adolescents to adverse influences,the lack of supervision and guidance,and the influence of foreign culture,the value concept and behavior of the "fandom culture" are chaotic,and finally the development of correct values of adolescents is gradually deviated from the right track.Based on the analysis of the above reasons,the fourth part discusses the countermeasures to guide the upward development of "fandom culture" and help young people establish good values.It mainly includes four aspects: adhering to the guidance of mainstream culture,jointly regulating with morality and the rule of law,fulfilling social responsibilities in online media and cultural industries,and guiding fans to chase stars rationally through collaborative governance.