Research On The Generation Mechanism And Guiding Path Of Contemporary Youth’s "Fandom Culture"

With the development of the Internet era and the diversity of information sources,information cocoon houses have also gradually formed.The differentiation of different groups after internalization of information is more detailed,and the circle culture has become more and more intense.Among them,"fandom culture" has developed with the involvement of the Internet in the entertainment industry and the development of the idol industry ecology.Its main body-the fan group,especially the contemporary youth fan group,takes the social platform as the main space,The performance of production and consumption lines formed under the specific circle communication mode.Due to the social and hierarchical characteristics of the Internet,"fandom culture" shows a strong audience participation and internal self-organization,and continues to grow with the prosperity of the entertainment culture industry.According to the different needs of online users,the Internet makes personalized information recommendations,which leads users to fall into the information cocoon room.The circle culture further strengthens the information closure.The contemporary youth who are fanatically pursuing stars fall into the information cocoon room,and promotes the continuous development of the "fandom culture".This process presents problems such as "data fetishism",network language violence,and distortion of youth’s value orientation.It is urgent to create a correct and positive fan culture.Based on clarifying the connotation and characteristics of "fandom culture",this article traces the background of "fandom culture",explores the development process of "fandom culture",and explores the impact of information cocoon houses on rice circle culture.At the same time,combining the current situation of "fandom" in contemporary China,it affirms the rationality of the existence of "fandom culture";Summarize and sort out the collected cases of "fandom culture",summarize and analyze the existing negative impacts of "fandom culture",and analyze the impact of "fandom culture" on contemporary youth with problem awareness.Based on the background of "fandom culture" and the subjective needs of contemporary youth,this paper analyzes the formation mechanism of "fandom culture".Finally,taking the three basic theories of Marxism,ideological and political education,and mainstream values as the main guiding directions,combining the formation mechanism of "fandom culture" and the problems faced by contemporary youth in the face of "fandom culture," explore the path to guide contemporary youth in "fandom culture.".Aiming at the problems of language violence and value deviation in the rice circle,combining the guiding and emotional functions of ideological and political education,and utilizing the developmental nature of ideological and political education,this paper analyzes the current deformed situation of the fandom culture,and through studying its problems,seeks corresponding measures to actively guide contemporary youth out of the information cocoon,correctly pursue the stars,and guide the positive development of the "fandom culture",Improve the level of people’s ideological and political education and network security awareness,make socialist core values the main theme of entertainment culture,and improve the overall cultural quality of the nation.