Research On The Influence Of The Fandom Culture On The Values Of The Youth

Network mobile internet terminals provide real-time information exchange channels for fans from all over the world.The online community of social media platforms provides a habitat for niche star chasers to gather and live online.Fans continue to engage in cultural exchange activities here,and the culture of the fandom culture is gradually becoming known to the public.But the emerging fandom culture is also gradually showing problems.Fandom culture first distinguishes youth values through information barriers,then deconstructs youth values through data worship.Then,it gradually changes youth values through cultivation and immersion,and finally uses internal discipline to target youth values.The thoughts of young people are solidified in the culture of the fandom culture,gradually becoming utilitarian in value goals,vulgar in value evaluation,narrow in value cognition,and distorted in value orientation.Behind the above problems is the use of capital by young people’s love for idols,trapping them in the fandom and continuously exploiting them to become free labor for capital.The dual identity of youth as both consumers and workers ultimately distorts youth values.The erroneous ideological trend took the opportunity to form and spread widely.The insufficient supply side of the mainstream cultural market has led to the unmet spiritual needs of a large group of young people.In addition,the lack of comprehensive literacy among young people has led to their entry into the fandom.Of course,the inadequate mechanism of gatekeepers and the lack of corresponding quality education in schools and families are also reasons.Therefore,in response to the issue of the influence of fandom culture on young people’s values,we should innovate the evaluation system of online platforms,encourage young people to establish lofty ideals and beliefs,provide high-quality cultural products,and attach importance to the cultivation of comprehensive literacy among young people.Firstly,innovate the network evaluation system,incorporate value dissemination factors,break the information cocoon,clarify the main responsibility,improve the legal system of cyberspace,supervise public opinion trends,and actively guide young people to engage in self-education.At the same time,selecting positive energy idols,reshaping young people’s spiritual beliefs,leading them to actively participate in mainstream culture,regulating the relationship between their leisure and labor,and establishing a correct view of leisure.Secondly,for the youth of Generation Z,there are some difficulties that have not been seen before,and there is no effective solution.They are lost.The society needs to provide the youth with rich high-quality cultural products,fill the youth’s thirst for spiritual culture,virtually improve the youth’s cultural appreciation ability,and resist the invasion of vulgar culture.Finally,in the face of the increasingly prosperous Internet culture today,young fans need to continue to strengthen the learning of digital media literacy;Ideological and political teachers need to cater to the needs of young people and increase the educational content of how to deal with Internet culture,social trends of thought,etc;The society needs to discover and respond to the demands of young people behind their participation in Internet culture in a timely manner to help them out of their predicament.