A Study On The Leadership Of Youth Values Under The Background Of "Fandom Culture"

In the report of the 20th National Congress of the Communist Party of China,it was pointed out that "contemporary Chinese young people are at the right time,and the stage for showcasing their talents is extremely vast,and the prospects for realizing their dreams are extremely bright." Looking ahead,the Party is bound to climb many slopes and overcome many obstacles in leading the people of the whole country to build a socialist modernized strong country and the great rejuvenation of the Chinese nation.As socialism with Chinese characteristics enters a new era,it is facing significant tasks of the times,The realization of grand goals requires the unremitting,sustained,and permanent struggle of young people as an important subject.However,while "fandom culture" has a positive impact on young people,it also has a negative impact on their values.Especially in recent years,the chaos of "fandom culture" has emerged endlessly,obscuring the youth’s mission and sense of responsibility,and causing a certain impact on their progress and struggle.It is of great significance to further promote the development of the country and society.This article takes clarifying the relevant concepts and theoretical foundations of "fandom culture" and "youth values" as the research starting point.By examining the practical basis of youth value guidance under the background of "fandom culture",that is,the necessity and urgency of guidance,it analyzes the impact of "fandom culture" on youth values.The positive effects include stimulating youth creativity,relieving youth growth pressure,and spreading positive energy;The negative effects include deviation of value orientation,weakening of value pursuit,crisis of value identification,and confusion of value concepts.Exploring the reasons for the negative impact of "fandom culture" on young people’s values,including technological,ideological,psychological,capital,platform,and audience factors,and proposing corresponding solutions from the perspectives of family,school,society,and individuals,in order to help young people establish the correct three values,Leading them to "always love our great motherland,always love our people,always love our Chinese nation,and firmly follow the Party’s path of China" to provide important support.