Study On The Coupling And Coordinated Development Of Supply And Demand Of Forest Health Tourism Public Service In Heilongjiang Province

With the continuous development of China’s economy,optimizing the ecological environment has become an important entry point for people’s happiness in the process of transforming social contradictions.Forest health tourism can meet people’s needs for a green and healthy lifestyle,providing opportunities to return to nature,get close to nature,and enjoy nature.In addition,forest health tourism conforms to the strategic planning and layout of China’s construction of ecological civilization,which is to practice that "green waters and green mountains are golden mountains and silver mountains.".Heilongjiang Province is one of the most important tourism provinces in China,with unique natural forest resources to develop forest health tourism.Strengthening tourism public services can increase tourism consumption,and can directly affect the level of tourists’ satisfaction with tourism destinations to a certain extent.Based on this,this article constructs a supply and demand coupling coordination model and a relative development degree model from the two levels of demand and supply,and conducts an empirical analysis of the spatiotemporal evolution of tourism public service quality in Heilongjiang Province from 2012 to 2021.The research shows that from a longitudinal comparison of the ten years from 2012 to 2021,it can be seen that the development level of public service supply and tourism demand for forest health tourism in Heilongjiang Province is both low,and the mutual promotion effect is not obvious,and the mutual promotion effect between the two needs to be improved.From the changes in the public service supply subsystem of forest health tourism in Heilongjiang Province from 2012 to 2021,it can be seen that the public service level of forest health tourism in Heilongjiang Province has improved year by year,and the evolution path has been constantly optimized.However,due to the COVID-19,the timing evolution path of the demand subsystem is not consistent with the public service supply subsystem of forest health tourism in Heilongjiang Province,and there are obvious fluctuations.At the same time,the evolution of the demand and supply level of forest health tourism public services in Heilongjiang Province has shown gradual growth,and has a phased characteristic,namely,gradually entering a barely coordinated stage from a slight imbalance;From the spatial comparison of 13 horizontal cities and regions,it can be seen that the coupling and coordination stages and types of the provincial capital city Harbin are always at a high level of development,while the Greater Khingan Mountains region and Suihua city are mostly at a relatively backward level of coupling and coordination.Moreover,there are spatial differences in the coordination level of supply and demand of forest health tourism public services in Heilongjiang Province,and there are certain differences and changes.The coordination level of supply and demand of forest health tourism public services in central regions,especially in Harbin,is significantly higher than that in other regions.The spatial evolution of the coordination level of supply and demand of forest health tourism public services in eastern and western regions is volatile and unstable.Finally,this article proposes some specific measures that can improve the coordination level of supply and demand of forest health tourism public services in Heilongjiang Province.