Narrative Research Of Bilibili Homemade Food Documentary

Documentary has become an important visual carrier of cultural expression because of its documentary characteristics.In 2012,the fire of "A Bite of China" ignited the creative passion of food documentary,making it a new engine for the spread of Chinese culture.In recent years,under the guidance of policies,which is named "Opinions on Promoting the High-quality Development of Documentaries in the New Era" and stimulation of the market demand,video platforms begin to set food in the documentary field,such as Tencent and i QIYI.They are competing to build professional and differentiated documentary channels in order to occupy user resources in market-oriented competition.Based on the advantages of nation polices support and platform,Bilibili has created own homemade food documentaries by launching a series of high quality and innovative documentaries since 2018.This paper will illustrate and analyze the development background of Bilibili’s self-made food documentary.Meanwhile,studying narrative principle,story and discourse of Bilbili’s homemade food documentary based on the narrative theory.This paper mainly includes six parts.The first part introduces the research background,framework and innovation about self-made food documentary of Bilibili.The second part focus on analyzing the development of the online community,the rise of video platform power and the changing of food culture.The third part study pays attention to the concept of self-made food documentary from the culture and market aspect.The self-made food documentary contains food and culture.This type of documentary integrates people,city and utensil into food as the narrative center in order to interpret the wisdom culture,regional culture and spiritual culture of the food comprehensively.The fourth part studies the narrative story of the self-made food documentary.According to the creative narrative direction and using the small thing to reflect the narrative theme,this story shows the innovative thinking and online language of the self-made documentary.The fifth part focuses on the narrative discourse of Bilibili’s self-made food documentary.The platform uses new update narrative approaches and pleasure audio-visual elements to gain the recognition of the Chinese homemade food documentary internationally.The sixth part analyzes the narrative enlightenment of self-made food documentaries.This part puts forward the narrative of self-made food documentary on Bilbilil’s platform that should present life aesthetics in an artistic way,control the proportion of subjects and treat technology empowerment dialectically.This paper announces the narrative concept,discourse and story of the self-made food documentary in order to provide several significant references,the value of the theoretical research and creative practice of the self-made food documentary in the future.