Research On The Narrative Strategy Of Bilibili’s Self-made Documentary

Documentaries have been marginalized in the century of film development.From the perspective of the history of world film development,feature films as the core industry of movies are treated as commodities,and documentaries are often regarded as gifts attached to feature films.Early documentaries were used by the government as official publicity for a long time.It has no commercial value,and it is difficult to enter commercial theaters.In the history of Chinese film,not only the early documentaries of China,but even for a long time after the founding of New China,documentaries were screened as additions to feature films.For a long time,documentaries have been regarded as spiritual food exclusively for elites,and they do not have a broad mass base.Traditional documentary styles are mostly dull and rigorous,and the story is weak.It is destined not to be widely understood and appreciated.Until the 1980s,documentary filmmakers began to think about the new way of documentary film.In August 2009,Sohu launched its first high-definition documentary channel and it was very popular,with an average of 10 million user clicks per day.In 2010,various video operators began to test the production or processing of online video,which set off a wave of founding online self-made.Documentaries have also become the territory occupied by major video websites.The documentaries produced on major websites at the time were homogeneous The phenomenon is serious.From the perspective of the theme and genre of self-made programs,most of the self-made program documentaries and documentary programs of video websites account for a small proportion,and no explosion-level documentaries have been produced.Since the 2012 gourmet documentary "China on the Tip of the Tongue" exploded as an elephant,TV and the Internet have interacted frequently and integrated into one body.Since then,almost all documentary phenomena have been supported by new media.In 2015,"Under the Dome" was born,leading the public topic.After two years of brewing in 2016 and 2017,the 2018 Bilibili self-made documentary "Life String" and"Those History" exploded.Communication,they use a unique expression perspective,humorous expression to completely subvert the stereotype of the documentary elite culture,deeply loved by the new media users mainly youth groups.In 2019,major video sites have increased their investment in original content,and the trend of original documentaries on video sites has arrived.According to iResearch’s "White Paper on the Marketing Value of the Anime Two-dimensional Crowd in 2019",the number of pan-two-dimensional users in China in 2013-2019 was 90 million,150 million,220 million,270 million,310 million,350 million and 390 million,2014-The growth rates in 2019 were 67.4%,47.0%,23.3%,14.1%,12.7%and 11.2%respectively.Among them,post-90s and post-00s are the main population of secondary users,that is,more than 80%of secondary users are student groups.Drama B’s third quarter 2019 financial report shows that its 18-to 35-year-old users accounted for 78%.1 That is to say,its users are mainly"net-generation" audiences after 90s and 00s."Net-generation" groups grow in rich environmental material conditions,pay attention to themselves and pursue individuality,and are a group of audiences who are not easy to be flattered.group.Compared with the older generation who were born in the marketization and urbanization of China after the reform and opening up,these young groups are naturally resistant to the forced indoctrination of mainstream ideologies such as collectivism and lofty ideals.As a generation with a flamboyant personality,advocating freedom,and a passion for pursuing new things,the grand narrative model of preaching has obviously failed to achieve good communication effects for this group of people.The success of Bilibili’s self-made documentaries "A String of Life"and "Those Things in History" allows us to see the new growth point of the future development of the documentary.The youth group is the current consumer and market player,which can be said to win this group.Love is to win the future for the development of documentaries.On the other hand,the virtual online world is the best greenhouse for some young audiences who have a weak sense of social responsibility and who do not have strong ideals and beliefs in life to escape the pressure of life,get rid of dogma,and enter the state of "recession" or "escape." The penetration of Bilibili’s self-made documentaries is to convey the mainstream social values in a way that the "Net Generation" group likes and hears.This has far-reaching significance for the construction of online spiritual civilization and the future development of the country.Bilibili’s self-made documentaries are distributed to specific audiences and present new features different from other media platforms in narrative expression.This article is divided into four chapters in addition to the epilogue and acknowledgments.In the introduction,the origin of the topic is analyzed,and the core concepts are defined.The narrative of Bilibili’s self-made documentary,the self-made documentary of video websites,the narrative of documentary under the Internet environment,and the "web The literature review of the related research of"Generation" is carried out the research methods and theoretical basis of this research are proposed,and the innovations and shortcomings of this research are analyzed.In the second chapter,I explored the different reasons for the different narratives of Bilibili’s self-made documentaries.The author believes that the audience and creative purpose of the documentary determine the narrative strategy of a work.Based on the psychological analysis of the audience of the "net generation",Through questionnaire surveys,in-depth interviews,barrage comment analysis and other methods,the dissemination effect of Bilibili’s self-made documentary is analyzed.The third chapter classifies Bilibili’s self-made documentaries,and selects representative documentaries based on factors such as broadcast volume,Douban scores,subject matter,etc.,to conduct story strategy case studies from multiple aspects such as narrative structure,narrative techniques,audiovisual language,and commentary text.And select documentaries on other platforms of the same subject for comparative research,and summarize their different narrative strategies.The fourth chapter analyzes the existing problems of Bilibili’s self-made documentary,and finally puts forward the narrative optimization strategy of Bilibili’s self-made documentary from two aspects:content and form.