Research On The Production And Communication Strategy Of Documentary Film On Cultural Relics And Museums

The documentary films on cultural relics and museums as an important carrier to show China’s excellent traditional culture,are the witness of China’s long history.Documentary films is also a new form of demonstrating the unique charm of Chinese culture,disseminating contemporary Chinese culture,and which spreads cultural self-confidence.In the past five years,with the prevailing of “Every Treasure Tells a Story” and other heads of the popular documentaries,a large number of cultural relics and museums documentaries began to enter the public’s vision.How to find the production and optimized spread strategy of documentaries belonging to the category of cultural relics and museums in the complicated and changeable media,in the new media field and the traditional media fusion through the unique content and the effective channel to realize the widespread dissemination is becoming the key question.Therefore,this paper studies and summarizes the production and dissemination strategy of the documentary film to provide positive reference and effective for the following creation of documentary films.Based on the theory of cultural memory,Based on a sample of cultural and museum documentaries broadcast after 2018,this paper analyzes the content and channel strategies of cultural and museum documentaries,discusses the current problems of cultural and museum documentaries,and puts forward suggestions.This paper is divided into the following four parts:The introduction part is mainly the origin of this research,which introduces the theoretical and practical significance of this research,and it clarifies the general situation of the development of the documentary in the past five years and the theory of cultural memory through reorganizing the past scholars related research for the cultural relics and museums documentaries,The first chapter is the research design,which mainly describes the research questions and research methods used in this paper,defines the selected research samples,constructs the research categories,and tests the coding.The second chapter is devoted to the study of the content strategies of documentary content analysis,focusing on symbol fusion,narrative strategies and audio-visual expression,try to explore the content commonness of documentaries in the category of cultural relics and museums.The third chapter mainly focuses on the communication channel strategy of the documentary,through the analysis of the time change,the launch platform and the propaganda interaction of the documentary,summarizes the communication channel preference of the documentary.The fourth chapter is the reflection part of this research,which summarizes the existing problems of documentary and puts forward my own thinking,in order to provide help in the new dissemination of documentary.