Research On The Strategy And Influence Of Cross-cultural Communication Of The Food Documentary "Once Upon A Bite"

As my country enters the "public age" of documentaries and the Internet age,it also means that the real needs of the people determine the direction of documentaries.Watching new media food documentaries has become a way of life.Food documentaries increasingly need to have excellent quality,rich content,and through continuous innovation to meet the public.As one of the representative works of cross-cultural communication of my country’s new media food documentary,"once upon a bite" also has the function of depicting the world’s food culture in the process of filming Chinese food culture.Therefore,this article attempts to conduct a cross-disciplinary and multi-disciplinary research.From the perspective of cross-cultural communication,take the "once upon a bite" series as an example to explore the narrative strategy,communication strategy and influence of food documentaries in cross-cultural communication,ask questions,seek optimization methods,and find a way to continue IP life Possibility,and at the same time provide a reference for the development of similar documentaries in my country.This article mainly uses comparative research methods and non-participatory observation methods,taking the "once upon a bite" series of new media documentaries as the main research body,from the development of documentary cross-cultural communication,the dilemma of Chinese documentary cross-cultural communication,documentary cross-cultural communication The possibility of Chinese dialogue and other aspects explain the cultural communication background of its generation and development;starting from the narrative strategy of constructing cultural identity,it evokes national identity,emotional identity,etc.from the aspects of food symbols,narration,and sound and painting.Analyze and discuss the content narrative strategy of "once upon a bite" in various aspects;secondly,the "online + offline" strategy adopted in IP marketing communication and its influence on economic profit,cultural identity enhancement and national image construction in overseas communication,And pointed out that it has problems in cross-cultural communication and lack of systematic marketing communication.At the end of the article,the corresponding improvement strategy is proposed,and combined with the new changes faced by cross-cultural communication in the new era,the content,expression,production,marketing,and communication channels of gourmet documentaries are discussed in terms of the communication strategies of Chinese documentaries from a cross-cultural perspective.Trying to provide thinking and reference for improving the cross-cultural communication ability of Chinese food documentaries.